Säkra makes leap for further growth as Adelis becomes majority owner

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Säkra AB acquires the bulk of its affiliated offices and forms a leading brokerage firm with focus on P&C insurance, life insurance, pension and savings. Säkra currently has a strong position in the SME segment with satisfied customers and strong local presence. Säkra now takes the next step to further strengthen its market position, expand its customer offering and drive market consolidation.

“Säkra has grown significantly in recent years thanks to a local presence and tailored solutions, which have attracted both new customers and skilled brokers. We are therefore very pleased to now take the next step with Adelis as majority owner. Adelis will provide expertise and financial muscles to further leverage Säkra’s winning concept”, says Jonas Stenmark, acting CEO of Säkra.

“Since its founding in 1985, Säkra’s model has always been to serve its customers through a large office network and bespoke products. As of today, a new and exciting chapter in Säkra’s history begins and I am looking forward to working with Adelis to take Säkra to the next level”, says Johan Storm, board member and co-owner of Säkra.

In connection with the transaction, Eva Pantzar Waage will become the CEO. Eva was previously at Max Matthiessen, where she was COO and head of Life & Pension.

“It is a great honour to be awarded the responsibility to lead Säkra into the next phase. Säkra is an organization with a strong reputation, skilled employees and significant future growth opportunities. Säkra has now become a strong challenger to the large brokerages but without compromising on its valuable culture, where entrepreneurship and proximity to customers are key. I very much look forward to developing the company together with all the employees”, says Eva Pantzar Waage.

To strengthen the new group’s opportunities for continued growth, Adelis Equity Partners will become the new majority owner. Säkra’s brokers and management will remain significant owners.

“We are extremely pleased to be part of Säkra’s future journey – in particular at a time when the market is fundamentally changing due to new regulatory frameworks and digitalization. We see Säkra as a strong platform to consolidate the market and we will seek like-minded players to join our journey”, says Erik Hallert at Adelis. 

The transaction is subject to competition approval and approval from the Swedish Financial Supervisory Authority and is expected to close in the coming months.

For further information:

Eva Pantzar Waage, Acting CEO Säkra AB,+46 708 87 62 63, eva.pantzar@sakra.se

Jonas Stenmark, Incoming CEO Säkra AB, +46 702 247 40 86, jonas.stenmark@sakra.se

Erik Hallert, Adelis Equity Partners, +46 709 36 80 41, erik.hallert@adelisequity.com


Säkra is one of Sweden’s strongest brands within insurance brokerage and financial advisory to private individuals, business owners and the public sector. Säkra encompasses around 60 brokerage firms across the entire country, whose around 200 employees strive for up to date expertise, high quality and good service. Säkra’s insurance brokers and financial advisors are approved by the Swedish Financial Authority, Insuresec and SwedSec. For more information see www.sakra.se.

Adelis Equity Partners

Adelis is an active partner in creating value at mid-sized Nordic companies. Adelis was founded with the goal of building the leading middle market private equity firm in the Nordics. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, acquiring 21 companies and making more than 60 add-on acquisitions. Adelis now manages approximately €1 billion in capital. For more information please visit www.adelisequity.com.


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