Adera delivers e-commerce solution for Peak Performance retailers
Adera delivers e-commerce solution for Peak Performance retailers As a result of an e-commerce solution developed by Adera, Peak Performance is the first in its industry able to offer retailers a rapid ordering channel via the Internet. Through a Quick-To-Market (QTM) system, the clothing item's journey from the design department to the retailer is optimized and adapted rapidly to prevailing trends within design, material and color. The system is included as an extranet in Peak Performance's public website. "Quick-To-Market gives our customers an opportunity to a greater extent than previously to supplement their orders in the middle of the season with certain colors or design qualities that the consumer 'just has to have'," says Jonas Ottosson, president of Peak Performance. Adera is Peak Performance's cooperation partner in market communications and web-related projects worldwide. "Through our assuming total responsibility, we can communicate a uniform message while still being able to adapt the message to the respective media," says Niclas Hermansson, project leader at Adera. "Peak Performance is a prime example of a company that realizes the importance of online/offline activities being as integrated as possible." Peak Performance is one of Scandinavia's largest brands in sport and recreation fashion. Adera AB (publ) generates business value for customers by combining areas of expertise critical for success based on the new business logic: strategy/business development, marketing/communications and IT/Internet. Adera currently consists of 580 employees and has offices in Gothenburg, Stockholm, Ljungby and Värnamo - in Sweden - as well as Copenhagen, Oslo, London, Antwerp, Amsterdam, and Munich. Adera shares have been listed on the O-List of the OM Stockholm Exchange since June 10, 1999. For more information www.aderagroup.com or www.peakperformance.se For further information, please contact: Niclas Hermansson, Project Leader Adera, +46 8 545 033 01 Janerik Dimming, CIO, Adera, Tel: +46 31 701 67 66; Mobile: +46 706 20 60 08 Jonas Ottosson, President, Peak Performance, +46 8 506 555 00. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/06/06/20000606BIT00860/bit0001.doc http://www.bit.se/bitonline/2000/06/06/20000606BIT00860/bit0002.pdf