Adera moving strongly ahead in Britain
Adera moving strongly ahead in Britain Of the acquisitions made by Adera in 2000, the British e-commerce consultancy firm, Nucleus, has proved one of the most successful. In the first quarter of 2001, the company announced a string of successful projects and won several new contracts. Orient-Express Hotels expands its Internet services Adera Nucleus has been commissioned to formulate and implement Orient- Express Hotels' core strategy for the Internet. Nucleus will design and construct transaction websites for the Group, using BroadVision e- commerce applications. The Tridion DialogServer system will be used to manage the website content. The purpose of the new applications is to increase the number of direct bookings and offer clients a wider range of web-based services. The Thomson Travel Group's digital television marketing drive The Thomson travel agency, in partnership with Adera Nucleus, has carried out a major investment in digital television marketing communication. Great Britain is currently ahead of Sweden in the digital television area, and Adera Nucleus's assignment consisted of two parts: firstly to develop a host page for the launch of the Telewest digital television service, and secondly to reposition and adapt Thomson's current consumer site www.just.co.uk for digital television. Adera Sweden believes that this is an area which will expand in Sweden as well, and believes that Adera Nucelus' expertise will be of great benefit in the future. International e-commerce strategy for the Buhrmann Group The Buhrmann Group is a world-leading supplier of office material and graphics systems. Just over a year ago, the company invited presentations, and Adera Nucleus won despite fierce competition from other international players. The assignment was to optimise the distribution channel to ensure that the network would continue to be one of the most efficient in the industry. Adera Nucleus carried out an analysis with the aim of identifying a suitable strategy for increasing customer value and safeguarding Buhrmann's competitive advantages. On the basis of Adera Nucleus' analysis, Buhrmann has announced that it intends to make large investments in their infrastructure over the next three years. For further information, please visit: www.aderagroup.com www.nucleus.co.uk www.thomsontravelgroup.com www.orient-express.com www.buhrmann.com Adera AB (publ) generates business value for customers by combining areas of expertise critical for success based on the new business logic: strategy/business development, marketing/communications and IT/Internet. Adera has offices in Stockholm, Gothenburg, London, Amsterdam, Antwerp, Copenhagen, Malmoe, Ljungby and Värnamo. Adera shares are listed on the O-List of the OM Stockholm Exchange. Nucleus is a British-based new generation consultancy company founded by its owner, Peter Matthews, in 1979. Over the past five years, Nucleus has increasingly focused on e-commerce strategy and the challenge of developing and managing brands in a digital environment. The company offers all aspects of strategic establishment of brands and communications programs in the telecommunications, finance, entertainment, travel For more information, please contact: Rolf Jansson, CEO and President, Adera AB Mobile: +46 705 72 72 02 Email: rolf.jansson@aderagroup.com Joe Dignan, Office manager, Adera + Nucleus Telephone: +44 208 398 9133 Email: joe.dignan@aderagroup.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/05/07/20010507BIT00240/bit0001.doc http://www.bit.se/bitonline/2001/05/07/20010507BIT00240/bit0001.pdf