Jörgen Ericsson appointed new corporate CEO and President of Adera

Jörgen Ericsson appointed new corporate CEO and President of Adera Adera's Board of Directors has appointed Jörgen Ericsson as the company's new corporate CEO and President. He will assume this position today, March 1st 2000. With Jörgen Ericsson as CEO, Adera will develop into Europe's leading quality supplier of complete e-business solutions i.e. the integration of business strategies, market positioning and advanced IT solutions. Adera's previous CEO, Rolf Jansson who was also the founder of the company, will remain as a member of the company's Board of Directors. In addition, he will become the working Chairman of the Board of the newly established Adera Venture Zone which will focus on supporting entrepreneurs in the establishment and development of competitive e- business companies. Jörgen Ericsson began at Adera as Deputy CEO in February of last year and has since established the company's strategy/business development unit. Adera has also undergone a major reorganisation under Jörgen's leadership which has included the creation of "Industry Centers" which have strengthened Adera's expertise in key business areas. In addition, "Centers of Excellence" have been created which will enable Adera to develop leading concepts and methodology in order to assist customers to adapt to the new business logic. "Adera was the second Internet related consultancy company on the Stockholm Stock Exchange. Much due to Rolf Jansson's determined efforts. Now, new types of skills are needed which can develop Adera towards a leading quality position in Europe. Jörgen Ericsson has shown considerable drive during the reorganisation and reprofiling undertaken by the company and he also possesses the profile and background Adera needs in order to succeed" says Adera's Chairman Leif Nobel. In Jörgen Ericsson, Adera will have a CEO with deep experience of management issues and e-business on an international level. Jörgen Ericsson has carried out several extensive projects within e-business strategy and has established a wide international network. Before Jörgen became Adera's Deputy CEO he worked as a management consultant at McKinsey & Company for six years. The last three years of which he was responsible for McKinsey's e-business initiatives in Scandinavia. Jörgen Ericsson has already formed a new, strong management team that will secure company expansion in Sweden and in the rest of Europe generally. " We will now speed up significantly. We have established a number of priority areas. We will intend to secure the continued development of our offices in Sweden, to establish a stronger position on the key markets in Europe and to substantially increase Adera's market recognition. With our new organisation and a strengthened management team, all the preconditions are in place to enable us to do what is necessary to improve profitability and carry out our expansion plans" says Jörgen Ericsson. For more information please contact: Jörgen Ericsson, CEO, Adera tel. +46 31 7016700 Janerik Dimming, Information & PR Director Adera tel. + 46 31 7016766, mobile +46 706 206008 Adera helps our clients to be competitive in the new business logic by implementing innovative and integrated e-business solutions. We have three types of competence categories in our company; strategy/business development, branding/communications and IT/Internet. Adera currently employs 450 staff and has offices in Gothenburg, Stockholm, Ljungby, Värnamo, Copenhagen, Oslo, London, Amsterdam, Antwerp, Munich and Dallas. Company shares have been noted on Stockholm's Stock Exchange O list since 10th June 1999. (www.aderagroup.com) ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/03/01/20000301BIT00680/bit0001.doc http://www.bit.se/bitonline/2000/03/01/20000301BIT00680/bit0002.pdf