Adessi floats charity’s boat

A North East sail training charity has set sail with a local marketing agency on a campaign to raise its profile in the region and increase the number of people it can help. All hands are on deck at full-service marketing agency Adessi to implement a comprehensive public relations campaign for Ocean Youth Trust North East (OYT NE). OYT NE is a North Shields-based charity that works with young people aged 12-25 from all backgrounds, and disabled adults. It provides sail training and runs voyages to encourage people to get active, develop life skills such as teamwork and leadership, and pursue further learning. Steve Lennon, General Manager of the charity, said the time was right to boost their profile. He said: “We are steadily growing the organisation and are currently raising funds to increase the number of places on voyages we are able to deliver. “We have already built up an excellent reputation for helping to boost young peoples’ sense of personal achievement and we are keen to bring in new faces so we can continue with this work. “The individuals and groups that we work with come from all across the north of England, so we brought in Adessi to manage our publicity not only because of its impressive track record in public relations, but also due to its excellent reputation across the region and beyond.” Managing Director of Adessi, Mark Carton, added: “We are proud to help support OYT NE’s plans to expand their capacity to work with young people to develop their skills and learning. “We have a good background of helping local charities to improve their profile and we are looking forward to working with OYT NE in order to make as many people as possible aware of the excellent opportunities they provide for youngsters.” Fast-expanding Adessi now has three offices in Newcastle, Leeds and Teesside and outsourced teams working on site at clients across the north of England. It offers strategy and branding, PR, design, media-buying, advertising, ebusiness, telemarketing and events management. If you are interested in learning more about Ocean Youth Trust North East please visit www.sailjamescook.com. If you would like to book a sailing trip or request further information please email office@sailjamescook.com or phone Rachel in the office on 0191 257 1212.

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