Embargoed until 1 January 2013
ADEY puts £20,000 installer van up for grabs
UK magnetic filtration market leader ADEY Professional Heating Solutions is celebrating the launch of its most advanced filter yet, MagnaClean Professional2, by giving installers the chance to win a brand new VW installer van worth £20,000.
Inspired by installer feedback, MagnaClean Professional2 features a raft of enhancements that take central heating system protection to the highest levels setting a new industry standard. With much faster, in-line, installation in just two minutes, once the system has been drained, the new filter’s exceptional magnetic and non-magnetic capture performance remains uncompromised. New rapid fit connectors and the introduction of a quick-release trigger also make servicing even easier.
To mark the launch of the new generation filter, the UK’s No.1 manufacturer is running a nationwide competition from 1 January 2013 until 30 June 2013 giving one lucky installer the chance to take possession of the keys to a gleaming new VW Transporter van, racked and personalised with their own business livery.
Ten runners-up prizes are also up for grabs and will include ADEY’s acclaimed MagnaCleanse system flushing filter and Professional2 filter and chemical packs.
At the end of each month during the promotion, there will also be a prize draw to win an iPad.
Haimish Mead, Marketing and Communications Director at ADEY, says: “This is the biggest UK-wide product launch ADEY has run yet, for what we believe to be the most technologically advanced filter to arrive on the market. As always, we’ve tried to tailor it to appeal to installers and give them a chance to win a truly aspirational and practical prize with a host of other prizes running throughout the promotion.
“We’re the market leaders in magnetic filtration in the UK with the biggest range of domestic filters available and as 2013 marks the tenth year since Chris Adey pioneered the very first MagnaClean filter prototype, it’s fitting that the arrival of Professional2 is supported with a nationwide campaign on this scale.”
“MagnaClean Professional was the first magnetic filter of its kind and is by far the best selling filter on the market with nearly 1.5 million protecting UK heating systems. MagnaClean Professional2 has been designed by installers for installers and takes magnetic filtration to another level.”
Entering the MagnaClean Professional2 prize draw is straightforward. With every filter purchased, installers get a chance to win the big prize and one of the runners-up or monthly prizes. Installers can enter online at www.adey.co.uk or by calling ADEY on 01242 546700. Details are available from all major merchant branches and are included in the box of every MagnaClean Professional2 filter.
The winner and runners-up will be announced by 31 July 2013.
EDITOR’S NOTES
Further information: Rachel Meagher and Zainab Rahman at Target Public Relations, Tel: 01242 633100
Email: rachel.meagher@targetgroup.co.uk zainab.rahman@targetgroup.co.uk
Photography: Digital high and low resolution images available.
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