The Family Wellbeing Index from Actimel®

The Family Wellbeing Index from Actimel®

• Actimel’s Family Wellbeing Index is an online platform that gives families smart, simple, positive tips to help improve family wellbeing
• Free and simple to use, it takes just minutes to complete the survey, learn your family type and receive your personalised set of tips
• The Family Lives Report1 in January 2011 shows 70 per cent of parents surveyed believe being a parent today is a harder job than when they were children

March 2013 - Juggling work, time pressures and outside influences with family time is not easy. We believe every family has the right to happiness, health and togetherness and that’s why we have launched a brand new tool – The Family Wellbeing Index powered by Actimel. The index is an online, interactive method of understanding and improving your family’s wellbeing.  Designed by experts, it aims to help boost your Family Wellbeing using a personalised set of smart little tips and small steps that can make a big difference.

To get your personalised set of tips, all you have to do is take a five minute questionnaire in order to determine your bespoke family type and Family Wellbeing score, then depending on your answers, you find out which type best represents your family (Fabulous Foodies, Fun & Gamers, Happy Yappers, Out & Abouters, Self-Improvers, and Happy Helpers). This links with the six areas of wellbeing developed by NatCen Social Research. There’s no good or bad family type, however, most families lean towards one type more than the others.  The Family Wellbeing Index also contains a blog with contributors from some of the UK’s top Parenting Blogs including “A Mummy Too”, “RedTed Art”, “Child Care Is Fun” and “Imagination Tree”. An online ambassador programme and Family Wellbeing Index Fund is also available where people can apply for funding for family activities.

Joel Kirstein, Digital Brand & CRM Manager at Actimel, said: “Family Wellbeing is that positive feeling you get when your family’s in tune and everything’s clicking. The Index is a way of getting an insight into your family’s health and happiness because knowing your Family’s Wellbeing Index is the first step to understanding how to boost it.

Kirstein continued: “Actimel’s Family Wellbeing Index is an exciting new online platform that gives families smart, simple, positive tips to help improve family wellbeing. Recent research[1] has shown us that wellbeing is among the biggest worries – this includes balancing work and family, children’s health, parenting concerns, and more. We created this platform to help families navigate and improve their family life.”

The Family Wellbeing Index was developed in conjunction with NatCen Social Research, Britain’s largest and leading independent social research institute. Through a careful process, relevant categories of Family Wellbeing were identified and the right kinds of questions collated to gain insight into how families work and help increase Family Wellbeing.

This careful research then formed the basis of the survey.

The personalised set of tips were developed with input from six knowledgeable and independent experts, one for each of the identified categories of family wellbeing (play, move, eat, connect, learn and give). They range from fun activities to do with your children to achieving a healthy, balanced diet to connecting emotionally at the dinner table. All the tips are achievable and something that can be done with your family today or this weekend—the idea is to make small daily changes that have big results.

The site will even save your scores over time, so that you can log in again later to see how your bespoke set of tips has helped you to increase your family’s wellbeing in each category.

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Check it out here: www.familywellbeingindex.co.uk / www.facebook.com/actimeluk

Or to get in touch about the Family Wellbeing Fund or the Family Wellbeing Ambassador Programme

For blog enquiries please contact: aaron_child@hypernaked.com / (0) 207 336 8084

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[1] Family Lives Report  in January 2011

darral.lambert@adstorm.co.uk

08456444567

Audrey.Schueren@bm.com

(0)20 7300 6340

Anna.Richardson@bm.com

(0)20 7300 6159

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