Coldspring Announces Enhancements to Personal Reflections® System
Coldspring –– the leading solutions provider of quality bronze, granite and building memorialization – has announced enhancements to their Personal Reflections Online Memorial Selection System. These enhancements constitute a new version of the program, taking it from 2.0 to 2.1.
The Personal Reflections Memorial Selection System is an online tool that consolidates memorial selection and ordering into a single, seamless process. Using an interactive selection process in a dynamic, web-based environment, the system displays full color photographic renderings of a memorial, updated in real-time, with customized options chosen by the family member.
In response to memorial customer feedback, Personal Reflections 2.1 will include enhanced customization enabling consumers to design their granite memorials starting from a “blank” canvas. This new feature allows consumers the freedom to design, build and visualize the memorial providing greater personalization opportunities. Complete administrative control has been added to the system, allowing customers to control the sizes they want to offer at their cemetery locations. Also new with Personal Reflections 2.1 are added granite finish options, and the ability for the consumer to view order form details before finalizing their memorial.
Version 2.1 of the Personal Reflections Online Memorial Selection System builds upon the success of the original system, released in 2011. Memorial parks have seen growth in their businesses since implementing the computerized system.
“Prior to using Personal Reflections, we had a closing rate of about 50 percent. Once we began using the system, our closing rates have increased to nearly 90 percent,” reports Sales Manager Jim Mocek of Toledo Memorial Park in Sylvania, Ohio.
The increased sales are thanks to a unique customer experience which allows families to design, build and visualize a marker, providing an unprecedented level of personalization opportunities and inspiring confidence in the final decision
“Our customers find comfort in using a program where they can sit with us and design their own marker,” says Mocek
Personal Reflections has also enhanced Toledo Memorial Park’s overall efficiency and profitability by changing the way counselors interact with families to create, refine and order memorials. Says Mocek, “Changes are easy and, when the design phase is complete, the order goes directly to the manufacturer. This has definitely improved turnaround time.”
Coldspring is currently at work on future releases of its leading edge technology. Customer-driven enhancements currently under development include new crypt and niche plaques and new bench designs.
To find out more information about Coldspring’s Personal Reflections program, please contact your Coldspring representative at 800.328.2312 or via email at PersonalReflections@coldspringusa.com.
About Coldspring
From natural stone and bronze to industrial and diamond tooling products, Coldspring has been serving the architectural, memorial, residential and industrial markets for more than 115 years. Headquartered in Cold Spring, Minn., the company owns and operates multiple facilities across the country, including a bronze foundry, 30 quarries and five fabrication locations. They employ more than 900 employees throughout North America. To learn more about Coldspring, visit www.coldspringusa.com.
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