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Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe

Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns. Turkey is rapidly becoming a star of European

Adverty partners with Azerion to further strengthen in-game advertising’s programmatic reach

The partnership with Azerion's premium advertising platform (Improve Digital), designed to enable more advertisers to leverage its market-leading programmatic in-game offering. The partnership and integration are planned for an October 2021 launch.Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Adverty delivers unobtrusive

French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games

Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics.TapNation, a Paris-based publisher of hyper-casual games, has integrated Adverty’s seamless In-Play™ advertising technology in several of its titles, whilst planning to use Adverty’s unique formats for other, upcoming releases. “We have been curious about in-game advertising for

Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will include Adverty’s seamless In-Play™ formats within its increasingly popular games.Mamboo Games, a Belarussian developer and publisher of successful hyper casual games has launched Adverty’s seamless In-Play™ advertising in three of its hit games: Shift Race, Shift Princess and Folding Car Puzzle. The games publisher is focused on hyper-casual, casual and midcore games. It also provides expertise in marketing, game design and publishing, with its titles having

Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format. “This combination of In-Play™ branding and In-Menu™ performance advertising is something the

Adverty announced as finalist in Techarenan Challenge 2021

Adverty AB (publ) announces today that the Company has been named as one of the top 50 rising stars in the Nordics in the competition Techarenan Challenge 2021. Companies from across the Nordics have applied to the competition, with finalists operating within a wide array of industries, including cleantech, mobility, e-health, edtech, spacetech and foodtech. Amongst other awards, the companies are competing for the titles “Startup of the year”, “Growth company of the year” and ”Social Impact Award”.The Techarenan Challenge, now arranged for the eighth consecutive year, is aimed at Swedish

Adverty announces partnership with hyper-casual publisher Playducky

Adverty AB (publ) today announces a partnership with hyper-casual publisher Playducky and the launch of worldwide hit Riding Extreme 3D, as the leading in-game advertising specialist monetises the publisher’s growing traffic volumes with its seamless in-game advertising technology.The first game from Playducky was its worldwide hit, Riding Extreme 3D, in which players bike down mountains at breakneck speed trying to win the race. The game, which has been downloaded several millions of times, is set to display Adverty’s unobtrusive and hyper-native ads with two different in-game placements:

Adverty and InMobi launch in-game advertising for global brands and agencies

Partnership between industry leaders widens access to the latest in-game advertising opportunities.Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space,

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games.Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky Chasers, Combo Critters and its most recent chart-topper Magic Finger 3D.

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year. “We are thrilled

Adverty awarded TAG Brand Safety Certified Seal validated by ABC audit

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s compliance with industry best practices and gives brand partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. Adverty works with brands to help them access hard-to-reach audiences in the hugely engaging

Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000.Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share

Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO

Adverty AB (publ) today announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters its next phase of growth and global expansion.Adverty, the leading in-game platform for advertisers, agencies and game developers, prepares for the next phase of growth in the commercialization of its seamless in-game brand advertising platform, by expanding the management team to accelerate developments within product and

Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty’s innovative ad formats within gaming

Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher

Adverty continues rapid expansion with appointment of Chief Financial Officer

Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty.Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires in 2020. Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming. Anders will be responsible

Adverty is granted second US patent for in-game ad viewability technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a three-dimensional gaming environment rendered on a screen - a key functionality of Adverty’s industry-leading in-game advertising platform.Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its most recent in-game ad viewability technology patent by the United States

Adverty releases in-game ad SDK on Unity Asset Store

Adverty AB (publ) announces the release of its Unity SDK on Unity Asset Store, providing developers with easy access to its patented ad technology for unobtrusive in-game advertising.Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced the release of its Unity SDK on the Unity Asset Store, a marketplace where game developers and publishers can find, source, and sell everything they need to be successful, including third party assets, tools, and services. Adverty's seamless advertising solution uses Unity to display unobtrusive in-game ads

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming. Adverty

Adverty is granted US patent for in-game ad viewability technology BrainImpression™

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The

Adverty continues rapid expansion with appointment of Johanna Nymberg as Global Director of Business Development

Leading in-game ad platform Adverty announces the hire of Johanna Nymberg as Director of Business Development to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide.Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year. Adverty’s mission is to deliver

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region. The Scale Factory, founded and led by Lars

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