New research by Dentsu Data Labs and Adverty reveals mobile users prefer non-intrusive in-game ads over web banners

Study reveals seamless in-game advertising delivers significant ad awareness and brand recall in brand safe environments that offers a 31% more positive user experience compared to web display advertising.Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform for advertisers, agencies and developers. The recent study also positions ad-funded gaming as the mainstay of consumers' increasingly eager gaming habit. Furthermore, the study