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Adverty partners with MADFINGER Games to enable seamless in-game ads in upcoming “Shadowgun War Games”

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date.Adverty AB, the leading in-game ad platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. The new mobile game is a free-to-play multiplayer tactical FPS with

Adverty awarded twice at P&G Corporate Day hosted by the European Innovation Council

Adverty received both the audience award and grand jury award at Procter & Gamble Corporate Day in Brussels hosted by the European Innovation Council (EIC).This week at the Deep Tech on Display Corporate Day by P&G and Partners, a limited hand-picked number of 113 companies backed by the European Innovation Council (EIC) pilot, consisting of 4,000 companies selected from 55,000 applicants during the 4 year programme, were given the opportunity to present their business cases and engage in one-on-one business meetings with representatives from some of the leading Corporates in Europe such as

Adverty completes programmatic integration with BidSwitch to enable automated ad sales

The completed integration allows Adverty AB (publ) to act as agent for content publishers (games and apps) within BidSwitch's programmatic infrastructure, enabling fully automated matching of advertisers and publishers through hundreds of connected partners. The first advertising campaigns are expected to be launched in the second quarter of 2019.Adverty is excited about the partnership with BidSwitch, one of the leading players in programmatic advertising technology and has now completed the technical platform integration.  Programmatic advertising is the industry standard for

Adverty adds support for HoloLens 2 to enable unique interaction with ad units in Mixed Reality

Adverty AB (publ) updates its platform to support Microsoft's new Mixed Reality headset. The HoloLens 2 was presented recently at the Mobile World Congress (February 25 – 28, 2019, in Barcelona).Barcelona, February 26. Mixed Reality is a technology for smart glasses that gives the user a visual experience where the real world is augmented with virtual objects. The technology is already used successfully in the corporate world and is on its way into ordinary consumers' everyday lives within the foreseeable future.   Leading global companies like Microsoft, Apple, Google, Facebook, and

Adverty enters exclusive framework agreement with Europe's leading entertainment sales house Venatus Media

Adverty, the leading global supplier of advertising solutions for immersive media has entered into an exclusive agreement with Venatus Media to sell ads globally through Adverty’s mobile, VR and AR apps network. The first advertising campaigns are expected to launch in early Q2 of 2019.The exclusive framework agreement enables Venatus Media and their advertising clients to buy into the Adverty network of mobile, VR and AR applications and games on a global basis. Venatus Media, who works with clients such as Unilever, Disney, Nintendo, Paramount, Warner, Renault, Nintendo, KFC and Hasbro,

Picking the Trends of 2019 - How will AR & VR contribute?

It’s that time of the year again when the crystal balls are dusted off and the innovations and futures folk place their bets on what will be hot in the year to come. Last year’s versions featured many predictions about AR and VR, some of which have been realised, some of which haven’t. 2019’s versions seem to have fewer direct references to AR and VR but many of the general trends referenced will certainly be influenced by both. So, what can we expect for XR in the year to come? Rather than add yet another set of prophecies, here’s our pick of the best trend reports for the coming year with a

Adverty signs advertising deal with Fetch and Mozilla to promote the Firefox Reality browser in Virtual Reality

Adverty, the leading immersive advertising platform for mobile, VR and AR, has launched a new advertising campaign with Mozilla to promote the Firefox Reality browser within its ever-growing VR network of games and apps. The deal is signed with Mozilla’s media agency Fetch, a Dentsu Aegis network owned mobile specialist. The order value is not significant and therefore not disclosed.Firefox Reality, a browser designed for use in a VR headset, was released in September this year and targets users of Virtual Reality. The advertising campaign runs through Adverty’s platform and uses images and

Adverty enters framework agreement with sales house w00t Media for the UK, French and German markets

Adverty, the leading immersive advertising platform, has entered into an agreement with independent digital sales house w00t! Media to sell ads through Adverty’s VR, AR and mobile apps network, primarily targeting the UK, France and German markets.The agreement gives w00t! Media’s existing and future client’s access to Adverty’s advertising space.  w00t! Media is a UK-based creative sales house supporting brands such as Apple, Google, Nike, Unilever, Converse, Activision and Adidas.  The agreement does not constitute a specific order value, instead orders for brand campaigns are on a

Adverty’s Unity SDK goes from beta to full public release with improved performance and new features

Adverty, the leading immersive advertising platform, is today announcing version 1.0 of its platform Software Development Kit, “SDK”, for Unity-based applications made for mobile, Virtual and Augmented Reality. The public release adds wider compatibility, improved performance and new features for advertisers.Unity is the leading game and application development engine with support across 25+ different platforms on Desktop, Mobile, Consoles, VR, AR and the Web. In supporting Unity, Adverty's technology can within minutes be integrated into more than half of today’s mobile games and

Adverty becomes first immersive technology company to receive the IAB UK Gold Standard Certificate

Adverty, the leading immersive advertising platform for mobile, VR and AR, was this week awarded the IAB UK’s Gold Standard Certification, validating their commitment to providing advertisers with safe environments in which to advertise in immersive realities and mobile in-game environments. Adverty is the first immersive tech company to achieve the valuable certification.The certification is a key element in the IAB’s (Interactive Advertising Bureau) mission to build a sustainable future for digital advertising. To date, companies such as Facebook, Spotify, GroupM, AppNexus, Oath and Teads

Adverty becomes first immersive technology company to receive the IAB UK Gold Standard Certificate

Adverty, the leading immersive advertising platform for mobile, VR and AR, was this week awarded the IAB UK’s Gold Standard Certification, validating their commitment to providing advertisers with safe environments in which to advertise in immersive realities and mobile in-game environments. Adverty is the first immersive tech company to achieve the valuable certification.The certification is a key element in the IAB’s (Interactive Advertising Bureau) mission to build a sustainable future for digital advertising. To date, companies such as Facebook, Spotify, GroupM, AppNexus, Oath and Teads

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