Adverty signs advertising deal with Fetch and Mozilla to promote the Firefox Reality browser in Virtual Reality

Adverty, the leading immersive advertising platform for mobile, VR and AR, has launched a new advertising campaign with Mozilla to promote the Firefox Reality browser within its ever-growing VR network of games and apps. The deal is signed with Mozilla’s media agency Fetch, a Dentsu Aegis network owned mobile specialist. The order value is not significant and therefore not disclosed.Firefox Reality, a browser designed for use in a VR headset, was released in September this year and targets users of Virtual Reality. The advertising campaign runs through Adverty’s platform and uses images and