Advocate Health Care launches new brand journalism site hoping to better engage patients and edge out the competition
New website focused on latest in health news
Advocate Health Care has come up with a creative new way to invest marketing dollars. The health system is launching a brand new site that’s already gaining national attention.
Health enews has it all, from featured bloggers, trending health topics, videos, social conversations and more.
Aiming to become the Midwest’s new go-to source for timely, patient-centered and credible health news and information, the site boats a strong commitment to building healthy and informed communities across the Chicago area and beyond. Advocate leaders say it’s also a great resource for reporters.
“If reporters are looking to connect with a top notch Advocate health expert on trending news fast, health enews is a great way to get them plugged-in quickly,” said Kelly Jo Golson, chief marketing officer for Advocate. “It’s also offers them interesting angles and point of views on today’s health news.”
The site is run by a team of seasoned journalists and public affairs professionals from across the Advocate system. During its soft launch the site grew from just 77 individuals tapped to test out the site to nearly 3,000 subscribers in the first week and a half and has already had more than 17,000 page views. The site is set to launch fully to public later this month.
About Advocate Health Care
Advocate Health Care, named among the nation’s top health systems, is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 10 acute care hospitals, the state’s largest integrated children’s network, five Level I trauma centers (the state’s highest designation in trauma care), two Level II trauma centers, one of the area’s largest home health care companies and one of the region’s largest medical groups. Advocate Health Care trains more primary care physicians and residents at its four teaching hospitals than any other health system in the state. As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $571 million in charitable care and services to communities across Chicagoland and Central Illinois in 2011.