A new documentary about the future of fashion premieres today
The anticipated documentary about the future of fashion, The Next Black, launches globally on YouTube today. The film, which is initiated by home appliance manufacturer AEG and produced together by award-winning production company House of Radon, investigates whether the concept of clothing is on the verge of a dramatic shift, and if new technology and innovative fabrics will transform the way we produce and wear our clothes. The film features Suzanne Lee from Biocouture and Nancy Tilbury from Studio XO.
The Next Black premieres globally today on YouTube. The Next Black is a film comprising a set of stories about the next innovations within clothing. Starring pioneers such as Patagonia, adidas, Biocouture and Studio XO, the film answers some of the industry’s burning questions around topics such as fast fashion and wearable technology. The documentary has already been featured in a number of international media outlets, including Fast Company and Mashable.
- "The international attention that The Next Black has received so far demonstrates how important the film's topic really is. Its probably difficult for many people to imagine a revolutionary change in the way we live with and consume clothing, but ideas that are now seen as pretty extreme, like digital skin, might not be so far away. We hope to raise questions and discussions among the viewers," says Lovisa Sunnerholm from AEG, one of the producers behind the film.
Some of the influencers included in The Next Black:
- Nancy Tilbury from Studio XO; a fashion house that merges technology and fashion, and specializes in creating interactive stage costumes for performers such as Lady Gaga and the Black Eyed Peas
- Suzanne Lee from Biocouture; a consultancy with the mission to explore how living organisms can grow clothing and accessories
- Rick Ridgeway from Patagonia, an outdoor brand focused on sustainable consumption and manufacturing
The Next Black was initiated by home appliance manufacturer AEG, with the goal to proactively engage in a dialogue about the future of clothing, as well as to discover new ways to develop a more sustainable clothing industry. The film was produced in collaboration with production agency House of Radon (behind the award-winning documentary PressPausePlay).
See full film here:
https://www.youtube.com/watch?v=XCsGLWrfE4Y&feature=youtu.be
Download high-res images and the film's press kit:
http://www.aeg.co.uk/Global/TNB_press_kit.pdf
Get more information about the project:
http://www.aeg-home.com/thenextblack
Follow the discussions around the future of clothing on Twitter and on Facebook with #TheNextBlack
For more information, please contact:
Lovisa Sunnerholm, European PR Manager AEG lovisa.sunnerholm@electrolux.se
Louise Ljungberg louise@houseofradon.com +46 70 25 75 121
Ebba Bjelkholm ebba@houseofradon.com + 46 70 75 49 943
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