Happy Birthday Justin Bieber! AgencyNet asks fans to give Justin the most social media messages ever in Guinness World Records® attempt
New York, NY, 1 March 2012—It’s official—pop culture icon and global superstar Justin Bieber turns 18 today and to celebrate, AgencyNet has launched happybirthdayjustinbieber.com, a platform where fans can tweet or post the official message and then send their own personal birthday messages to help give Justin a very special present that only they can give: a Guinness World Record!
The www.happybirthdayjustinbieber.com site has now gone live and is urging fans worldwide to join forces to break a Guinness World Record within the next 24 hours for ‘Most Social Media Messages Within 24 Hours’—by tweeting or posting to Facebook the official message: “Please RT: Setting a world record for @justinbieber! #leggo http://bit.ly/jb18th” (target of 209, 772 to break the existing record).
As Richard Lent, CEO/Founder of AgencyNet notes, “Justin has always been all about his fans, and there’s no question his 18thbirthday is a landmark occasion. What better way to let his fans celebrate with him than to actually give him a World Record? This initiative is all about empowering his fans to continue being a part of the Justin Bieber story. With a firm grasp of the ‘new’ consumer and ‘new’ channels, we realized that we could tap into the cultural zeitgeist and do something truly collaborative and powerful.”
The happybirthdayjustinbieber.comsite features a real-time counter showing progress towards the world record, as well as a countdown clock to midnight (accurate across all global time zones).
The site will reward fans for participating with exclusive badges unlocked by their involvement (custom Facebook cover photo, custom Facebook achievement and custom graphic badge download), designed to create an additional social sharing ripple beyond the site experience itself.
To participate in the Guinness World Records® attempt, head to happybirthdayjustinbieber.com now to send out the official message for Justin and follow the prompts. Please note the record attempt will take place for 24 hours between 12:00am (EST) through to 11.59pm (EST) on March 1st , 2012 only.
Follow along for the latest Justin Bieber Birthday Guinness World Records® attempt news via Twitter: @JBWorldRecord
About AgencyNet
AgencyNet is digital creative agency that creates communications ideas and brand platforms for the digital age. Since 1994 AgencyNet has been hailed by Advertising Age as one of the “Hottest Digital Agencies Around,” for its dynamic digital experiences across web, mobile and social platforms for notable clients such as Bacardi, Nickelodeon, Allure Magazine, Ruby Tuesday, Grey Goose, Universal Music Group and The Clinton Foundation. For more on AgencyNet’s recent ideas for action, visit www.agencynet.com.
For further information—screenshots or spokesperson commentary, please contact:
Sophie Coleman, AgencyNet, sophie@agencynet.com / cell: 347.280.5440
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