Agria Pet Insurance Celebrates One-Year Anniversary of its Carbon Pawprint Calculator

Agria Pet Insurance is celebrating the one-year anniversary of its innovative Carbon Pawprint Calculator, launched last year at Crufts – self-proclaimed to be the “World’s Greatest Dog Show.” 

• Launched at Crufts 2023, the innovative online tool has now calculated the environmental impact of almost 2,000 pets across the UK  
• A Maremma Sheepdog tops the ‘highest pawprint’ list, generating an outstanding 5.6 tonnes of CO2e  
• Smallest dog pawprint came from a Bichon Frise puppy, coming in at just 140kg of CO2e.   

Proud to be the UK’s first carbon-positive pet insurer, Agria’s commitment to sustainability sees the brand removing more CO2e from the atmosphere than it is putting in. With this in mind, the Carbon Pawprint Calculator is designed to track each furry friend’s carbon pawprint, as whilst a pet’s carbon footprint is much smaller than its owner, animal companions do still emit CO2e.  

With an initial 248 pups going through the calculator at the Crufts launch, since then, the innovative online tool has undertaken an impressive 1,740 calculations – including 504 horses, 994 dogs, and 242 cats.  

Eco Offset Ltd, a sustainability partner of Agria Pet Insurance has revealed that over a 12 month period, a Maremma Sheepdog has generated an outstanding 5.6 tonnes CO2e - making it the biggest dog pawprint to date. On the other end of the scale, Agria has also seen its smallest dog pawprint from a Bichon Frise puppy, coming in at just 140kg of CO2e over 12 months.

Janet Hughes, Sustainability Lead and Commercial Director, Agria Pet Insurance, said "We're delighted that so many pet owners have used our Carbon Pawprint Calculator over the past year. It's very exciting that hundreds of dog, cat, and horse owners are interested in understanding more about their four-legged friend's impact on the environment and are joining us in our mission to do all we can to protect the planet. We’re very proud to have offset the impact of the pets belonging to the whole Agria team, and we hope even more owners will do the same on the Agria stand at Crufts!" 

To calculate your pet’s carbon pawprint, visit the team on the Agria stand in Hall 3 at Crufts, or visit: agriacarboncalculator.co.uk  

ENDS   

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About Agria Pet Insurance   
Agria is one of the world’s leading animal insurers, specialising in animal insurance. Founded in Sweden over 130 years ago, Agria began underwriting policies in the UK in 2009 and is now a prominent part of the UK pet insurance sector.    

In the UK, Agria works with over 50,000 vets, breeders and rehoming organisations, providing insurance for cats, dogs, and rabbits. Agria also administers pet insurance schemes for the leading small animal registration bodies, The Kennel Club, and the Governing Council of the Cat Fancy (GCCF).    

Agria Pet Insurance was awarded Best Overall Pet Insurer by The Telegraph in March 2023, is rated 5 star by defaqto, and has an ‘Excellent’ rating on Trustpilot.    

For more information, see www.agriapet.co.uk / www.kcinsurance.co.uk / www.gccfinsurance.co.uk.