Agria Pet Insurance Champions Sustainability Award at Crufts 2025

March 12th, 2025, Birmingham, United Kingdom – The Agria Pet Insurance stand turned green on Friday, with the announcement of the first Agria Sustainable Exhibitor awards at Crufts 2025, presented by Adam Henson.

PACT, UK based dog trainers, were the recipients of the Sustainable Company 2025 Award. Twool, producers of wool dog leads and collars, received the award for Sustainable Product 2025. The awards were judged by leading environmental sustainability company, White Griffin on behalf of Agria.

This was the first time the pet industry has been recognised for its sustainable efforts at Crufts, reflecting the importance of the environment to Agria Pet Insurance and the

ongoing work they are undertaking to drive and support behaviour change across both consumers and the industry.

Ruth Dancer, Director at White Griffin stated, “We chose PACT because they have embedded sustainability into the very core of their business and use their platform to engage their audience in the message of caring for the environment in a diverse and inspiring range of ways. PACT are not only taking responsibility, they are having a net positive impact on the environment that goes beyond their operations, through the rejuvenation of a former wasteland into a biodiverse haven, to the multiple ways their customers and stakeholders can get involved with nature.

“There were many excellent products, but we felt that Twool exemplifys some key practices and stories that deserve to be amplified and recognised through this award. The use of natural fibres, grown regeneratively, totally free from plastics, has to be celebrated. We want to recognise the significant role farmers have in our sustainable future and this product showcases how we can sustainably create products in a way that benefits communities, the environment, and of course the dog too! We don’t want plastic near our pets, and every aspect of Twool’s business, products and ethos celebrates the way we can support nature.”

Adam Henson, Farmer and Presenter said, “It was fantastic to be involved in the first ever Agria Sustainable Exhibitor Awards at Crufts this year. Both winners are incredible examples of businesses dedicated to making a difference, and I was inspired to see how many exhibitors entered the awards. Well done to Pact and Twool!”

Event Organiser of Crufts, Cathy Guiver, said, "It's fantastic to see the first ever award to recognise sustainable exhibitors at Crufts. Every year at the show we see an increase in products and services placing a focus on environmental credentials, so we're thrilled that Agria has highlighted the importance of this through the Agria Sustainable Exhibitor Awards."

Managing Director of Agria, Vicki Wentworth said, “We were absolutely delighted by the response to our call for submissions for this new inaugural award at Crufts. Sustainability is fundamental to our business and we want to showcase other companies who are striving to share in the same goals that we hold so dear in our business. These award winners are certainly worthy and outstanding examples of sustainability, but more than that, every submission we received tells the story that businesses are successfully transitioning to a more environmentally responsible way of working, and that gives us renewed hope and energy.”

To find out more about the winners, please visit https://twool.co.uk/ and https://www.pact-dogs.com, and for more information on Agria and its sustainable credentials, please visit https://www.agriapet.co.uk/sustainability/

ENDS

Media Enquiries: Contact agria@gold79.co.uk

About Agria Pet Insurance Agria is one of the world’s leading animal insurers, specialising in small animal and equine insurance. Founded in Sweden over 130 years ago, Agria began underwriting policies in the UK in 2009 and is now a prominent part of the UK pet insurance sector.

In the UK, Agria works with over 50,000 vets, breeders and rehoming organisations, providing insurance for cats, dogs, and rabbits. Agria also administers pet insurance schemes for the leading small animal registration bodies, The Kennel Club, and the Governing Council of the Cat Fancy (GCCF).

Agria has been awarded a Which? Best Buy for Dog Insurance and a Which? Best Buy for Cat Insurance for their Lifetime Premium insurance products, and is named Best Overall Pet Insurance provider by The Telegraph 2024. For more information, see www.agriapet.co.uk / https://www.instagram.com/agriapetinsurance /