Carl Oakes Joins Agria Pet Insurance as Sales Performance Director

6 June 2025: Agria Pet Insurance is pleased to announce the appointment of Carl Oakes as Sales Performance Director, joining the business at an exciting time of sustained growth and innovation. This appointment follows Agria’s recent strategic partnership with Lloyds Bank, marking another major milestone in the company's expansion.

Carl Oakes Joins Agria Pet Insurance as Sales Performance Director
 

6 June 2025: Agria Pet Insurance is pleased to announce the appointment of Carl Oakes as Sales Performance Director, joining the business at an exciting time of sustained growth and innovation. This appointment follows Agria’s recent strategic partnership with Lloyds Bank, marking another major milestone in the company's expansion.

Carl brings with him over two decades of leadership experience in the insurance sector, specialising in sales strategy, commercial performance, and insurer partnerships. Most recently, Carl spent more than three years on the board at Source Insurance as Sales and Insurer Director, where he was responsible for driving sales growth and fostering key strategic relationships within the personal lines market.

Prior to this, he served as Business Development Director at Gallagher, focusing on affinity partnerships across both personal and commercial lines. His earlier career includes over nine years at Legal & General, where he led broker partnerships and later headed up n, not one w product development, as well as six years at Pinnacle Insurance, where he established and ran an intermediary distribution business.

“I’m really excited to be joining Agria, an established business with a strong emphasis on consumer outcomes, animal welfare, and high-quality products and service,” said Carl Oakes. “This is a business that is clearly going places, and I’m looking forward to working with the experienced team here to support and accelerate their remarkable growth journey.”

Vicki Wentworth, Managing Director at Agria Pet Insurance, commented:

“I am delighted to welcome Carl to our Senior Leadership Team. He brings a wealth of experience in Sales, Commercial Performance, and Partnerships, and I have no doubt that his expertise will add great value as we continue to grow. Agria has seen 47% growth over the last 12 months, an outstanding achievement in a market that is reported to have grown at 11%. Bringing in talent like Carl will help us continue on this incredible journey to support our customers, their pets, and our partners.”

ENDS

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About Agria Pet Insurance

Agria is one of the world’s leading animal insurers, specialising in small animal, equine, and agricultural insurance. Founded in Sweden over 135 years ago, Agria began underwriting policies in the UK in 2009 and is now a prominent part of the UK pet insurance sector.

In the UK, Agria works with over 50,000 vets, breeders and rehoming organisations, providing insurance for cats, dogs, and rabbits. Agria also administers pet insurance schemes for the leading small animal registration bodies, The Kennel Club, and the Governing Council of the Cat Fancy (GCCF).

Agria Pet Insurance has been named as a Best Workplace by Great Places to Work® for multiple years including 2025, and achieved the Which? Top-scoring Pet Insurance Best Buy for Lifetime Premium Cat & Dog policies in December 2024.

For more information, see www.agriapet.co.uk / www.kcinsurance.co.uk / www.gccfinsurance.co.uk / https://www.instagram.com/agriapetinsurance / https://www.facebook.com/agriapetuk