Ridely and Agria Equine Insurance Partner to Improve Equestrian Education and Promote Horse Welfare

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Ridely, the leading equestrian training app, and Agria, the UK’s only provider of lifetime equine insurance, have formed an exciting partnership to focus on rider education, horse welfare and sustainable riding.

This alliance brings together Ridely's top-tier training platform, with Agria's 130 years of equine insurance expertise for a collaboration that promises to benefit both companies and improve the lives of horses and their owners.

"We're thrilled to partner with such a highly respected organization as Agria," said Ingrid Sundqvist (CEO of Ridely). "By combining our strengths, we'll be able to provide Ridely users with the very best training content available, with a special emphasis on protecting the horses we all care so deeply about."

"At Agria, the welfare of horses and education of riders and owners is our top priority," said Vicki Wentworth, CEO of Agria UK. "We look forward to working closely with the Ridely team to share our expertise and help riders develop the knowledge and skills to keep their horses healthy and happy."

Ridely app already draws thousands of users globally with top riders such as Carl Hester,  Charlotte Dujardin and Agria-sponsored riders, Gareth Hughes and Joe Stockdale. The addition of Agria-sponsored content will further solidify Ridely’s position as the #1 platform for equestrian training.

About Ridely:
Ridely is the #1 platform for equestrian training, used by thousands of riders worldwide, every day. The app and web platform offer 450+ video exercises from top trainers including 11 Olympians, training programs, riding challenges and community groups for expert advice and feedback. The latest addition is a groundbreaking AI Coach, providing personalized training and rider support. 
For more information about this partnership or other partnership possibilities with Ridely, please contact Ingrid Sundqvist, CEO, ingrid@ridely.com.

About Agria:
Agria, the Official FEI Insurance Partner (Jan 2024) is one of the world’s leading animal insurers, specialising in small animal and equine insurance. Founded in Sweden in 1890, Agria started underwriting policies in the UK in 2009 and is now a prominent part of the UK pet insurance sector. 

Agria works with over 50,000 vets, breeders and rehoming organisations, providing insurance for horses, cats, dogs, and rabbits. Agria also administers pet insurance schemes for the leading small animal registration bodies, The Kennel Club, and the Governing Council of the Cat Fancy (GCCF). 

Terms, conditions and excesses apply. Agria Pet Insurance Ltd is authorised and regulated by the Financial Conduct Authority, Financial Services Register Number 496160. Agria insurance policies are underwritten by Agria Försäkring.

For more information see www.agriapet.co.uk

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Notes to Editors:

Agria Equine Lifetime offers a range of flexible options to meet the different needs of all horse owners:

Agria Equine Lifetime Lite – vet fees cover up to £3,000

Agria Equine Lifetime – vet fees cover up to £6,500

Agria Equine Lifetime Plus – vet fees cover up to £10,000

  1. Agria is one of the world’s leading animal insurers, specialising in small animal, equine, and agricultural insurance. Founded in Sweden over 130 years ago, Agria started 
    underwriting policies in the UK in 2009 and is now a prominent part of the UK pet 
    insurance sector. 
  2. In the UK, Agria works with over 40,000 vets, breeders and rehoming organisations, 
    providing insurance for horses, cats, dogs, and rabbits. Agria also administers pet 
    insurance schemes for the leading small animal registration bodies, The Kennel Club, and the Governing Council of the Cat Fancy (GCCF).
  3. Agria Pet Insurance Ltd is authorised and regulated by the Financial Conduct Authority, Financial Services Register Number 496160. Agria Pet Insurance Ltd is registered and incorporated in England and Wales with registered number 4258783. Registered office: First Floor, Blue Leanie, Walton Street, Aylesbury, Buckinghamshire, HP21 7QW. Agria Försäkring is the UK branch of Försäkringsaktiebolaget Agria (publ) who are registered in Sweden with Company Registration Number 516401-8003. Registered office: Box 703 06, 107 23 Stockholm, Sweden. Försäkringsaktiebolaget Agria (publ) is authorised and regulated by Finaninspektionen in the jurisdiction of Sweden. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority (Firm Reference Number 623469). Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.
  4. Lifetime Dog and Cat policies from Agria Pet Insurance are rated 5 star by Defaqto, have been named as Which? Best Buys and are rated Excellent on Trustpilot. Agria Pet Insurance is one of the UK’s Best Workplaces™ 2020, ranked by Great Places to Work®

  5. For more information see www.agriapet.co.uk / 

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