Swedish Vikings Used to Invade the World, Now They Are Saving It
Many blue moons ago, the Vikings ruled the world. Think of Sweden today and ABBA might come to mind. Or IKEA. From a business perspective, Sweden has delivered Unicorns like no other, in relative figures. Today Sweden is about to give birth to yet another possible Unicorn
The EdTech venture AIAR is today doing the global launch for the Security Token Offering (STO). With the help of EdTokens for certification and gamification and the world’s first 360-degree ecosystem of microlearning, AIAR® will chew itself into the digital learning industry, and once and for all democratize education for the 2,5 billion people in dire need.
And look at this, the digital learning market is twice the size of the automobile industry – worth 6 trillion dollars. This is one of the reasons why Thomas Frey, Googles highest ranked futurist, predicted that the biggest internet company in 2030 will be an online school. This is related to the increased demand for lifelong learning and the fact that education is still not accessible for many people. We see a huge market yet not disrupted.
- Everybody knows that when you’re solving small problems you get a small business, while when you’re solving big problems you get a big business. With a head start, with the most advanced digital set-up, we’re actually going to be that company who disrupts this market, says Rufus Lidman, CEO and founder of AIAR.
AIAR is continuing the development of its MVP (Minimum Viable Product) for the world’s first 360 degree ecosystem of microlearning, using top-notch technology. The launch of it first product, the DMP app, was an instant success, quickly becoming the second biggest in the world in its category and with the world’s highest reviews from people in 165 countries. Still though, the most frequent number of users are, by far, in Asia.
So, although the heritage is Swedish, Asia is the main market. It was also in Asia it all started. Here the first idea about the startup of the company was born, when the founder had an assignment to develop the digital strategy for the Samsung HQ in Seoul. At that moment, the seed of microlearning was first planted.
- The Asian twist! The funny thing is that even though we have a Swedish heritage, the company was actually born in Digital Village in South Korea. Though at the time, I didn’t understand how game-changing the idea was, says Rufus Lidman, CEO and founder of AIAR.
The raison d’etre of the company is the extremely unexploited nature of the market. When you, in other industries see a digital penetration of 20, 50 or even 70 percent, in education we’re talking only 2 percent. Estimations show a market populated by ventures way behind when it comes to modern technology. And the few ones that are found, are still trying to use new technology to repair old processes, instead of innovating new ones.
With the AIAR Ecosystem of lifelong learning, AIAR solves the three most crucial problems related to online education, by applying a full stack of the most advanced ABC DeepTech (AI, blockchain, crypto). The company uses AI for a customized learning experience, then the global standard for blockchain secured certification to finally introduce true credibility to the online learning industry, and last but not least, a security token for gamification and budgeting of true lifelong learning. All to be able to not only take over the world, but actually making it a better one.
- The astonishing thing is that the markets of Europe and America have been comparatively slow catching up, while Asian consumers are far ahead quickly picking up the most advanced digital learning technology in the world. That is probably one of the reasons why we’ve found an enormous interest from investors here in Korea, but also in Tokyo, Hong Kong, Singapore and other areas of Southeast Asia. This is surely a motivation to why we are looking for offices in Singapore to lead our operations from, says Johan Granath, Chief Technical Officer of AIAR.
Rufus Lidman – CEO | rufus.lidman@aiar.com | +46 733 90 18 80
Théreèse Lundquist – CMO | therese.lundquist@aiar.com | + 46 76 000 08 04
Eriksbergsgatan 10, 114 30,
Stockholm, Sweden
AIAR is democratizing education for the 2.5 billion people in need worldwide. By using new technology to innovate totally new processes, instead of repairing old ones, AIAR is providing the world’s first mobile ecosystem for lifelong learning with 360° content scope.
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