Air Advertainment(TM) Creates “Real Cloud Experience” for Gilt Groupe
Branded Snack Box Complimentary on Select US Airways Flights
West Palm Beach, FL—July 6, 2011— Air Advertainment™, the creator of a new industry by the same name, has partnered with Gilt Groupe, an innovative online shopping destination, to offer experiential-branded snack boxes on US Airways Shuttle flights. Passengers on these flights, from Boston (BOS), New York (LGA), and Washington DC — National (DCA), will each receive a complimentary Branded Snack Box from Gilt Groupe, while their distractions are few, and the untapped opportunity to connect and engage with the brand is high.
The innovative program is built upon Air Advertainment’s exclusive partnership with US Airways, which has created the new industry and a previously unchartered marketing channel. Air Advertainment blends entertainment, integrated marketing/advertising, and social capital with air travel.
The new Air Advertainment market helps airlines give more value to passengers with no increased costs, while serving up a meaningful, value-added experience for brands with travelers.
“Engagement with consumers is the most valuable asset for a brand in today’s fragmented and social Web,” said Mary L. Macesich, cofounder and vice president, Air Advertainment. “Gilt is a truly innovative company with a storied market adoption, and we are excited to position them to connect with more loyal members.”
”Gilt strives to inspire its members every day with an assortment of curated products and experiences,” said David Zucker, chief marketing officer, Gilt Groupe. “We are thrilled to be partnering with Air Advertainment to provide passengers with something special and unexpected.”
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About Air Advertainment, LLC
Air Advertainment, www.airadvertainment.com, is the creator of a new industry by the same name. With its first patent pending product, Air Advertainment engages air travelers in a unique way through an experiential brand experience wrapped in a box filled with delicious snacks, such as: Stacy’s® Pita Chips, THINaddictives®cookies, KIND Bars, and valuable offers from other leading brands.
Utilizing the airline passenger base, the Internet, and its exclusive AirBrandTrax™ system, Air Advertainment delivers real-time, measurable results for advertisers. Each customizable campaign can be geo-targeted to reach consumers with regional, national, and international programs.
Air travelers enjoy the complimentary Branded Snack Box while their distractions are few and the untapped opportunity to connect and engage with a brand is high.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands, including fashion for women, men, and children; home décor; hotel and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
CONTACT:
Leilani Yan
Communications Director
877.418.0002, x107
leilani.yan@airadvertainment.com
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