AirClic to Power LScan Technologies' Bar Code-Based, Pharmaceutical Applications

AirClic to Power LScan Technologies' Bar Code-Based, Pharmaceutical Applications Bar code technology gauges customer interest, measures effectiveness of marketing initiatives BLUE BELL, Pa., and CONSHOHOCKEN, Pa., Oct. 30, 2001 - The pharmaceutical industry spends over $15 billion a year on marketing, all in pursuit of a sale, according to WR Hambrecht & Co. However, pharmaceutical companies have no definitive way to gauge the success of their outreach efforts. Now, AirClic Inc. and LScan Technologies have found a way to track customer interest. AirClic Inc., a wireless solutions provider serving the mobile information market, and LScan Technologies, a leading provider of bar code scanning applications for the pharmaceutical industry, today announced the licensing of AirClic's platform through LScan's participation in the AirClic Community Enablers (ACE) program. LScan will develop bar code-based applications that allow pharmaceutical companies to better measure the effectiveness of marketing dollars. Using low-cost, mobile scanning devices, physicians and medical personnel can connect directly to Web sites to obtain specific product information, access coupons, or participate in surveys, promotional events and communities. The first LScan application based on the AirClic platform is called DetaiLScantm. This end-to-end solution for pharmaceutical companies links traditional marketing materials to e-marketing programs by connecting customers to relevant online information using specific bar codes. The connection of marketing materials to electronic information enables pharmaceutical brand teams to measure the impact of their efforts using electronic transaction logs similar to those provided by Internet traffic reports. LScan is developing similar applications for the health and nutrition industries, NutitionLScantm and HealtheScantm, designed to maximize the availability of online information. "Our platform enables companies to harness the power of bar codes and numbers to provide valuable information and services to customers and employees using inexpensive scanners or mobile devices, such as cell phones or PDAs," said Lewis M. Taffer, director of North American commercialization for AirClic. "LScan is leveraging our technology to provide pharmaceutical companies with the ability to track customer interest and use that feedback to adjust outreach campaigns. It will be an indispensable tool for companies that want to extend the reach and effectiveness of their marketing dollars." "The AirClic platform enables us to develop unique solutions that provide a complete methodology to increase effectiveness and measure ROI of marketing campaigns," said Jeff Lennon, vice president of business development for LScan. "The application points customers directly to relevant information with greater accuracy and an enhanced user experience, resulting in increased participation, stimulating activity and ultimately generating more prescriptions." About the AirClic Community Enablers (ACE) program The ACE program provides open, accessible, and easy-to-use developer tools for third-party application developers, like LScan, to build and deploy business and consumer applications using the AirClic platform. AirClic's technology enables companies to deliver easy-to-use mobile solutions that use bar codes and numbers to link end-users simply, accurately and rapidly to content and applications via the Internet. For more information on the ACE program, contact ace@airclic.com or +1 215 283-2233. For further information please contact: AirClic Inc.: For LScan: Elena Frigeri Jeff Lennon A&R Partners for AirClic +1 610 862-1150 +1 212 905-6153 Jlennon@LScan.com efrigeri@arpartners.com About AirClic Inc. Founded in 1999, AirClic Inc. (www.airclic.com) is a services platform company serving the mobile information market. AirClic enables companies to use industry standard bar codes or numbers to dynamically connect to applications and data. AirClic is compatible with UPC/EAN/JAN/128/39 codes, company-specific codes or numbers, as well as Scanletstm, AirClic's small proprietary bar codes, all of which can be input by scanning, manual entry or voice recognition. AirClic's mobile information, open platform allows application developers, corporations and individuals to access and deploy a wide variety of consumer, business and proprietary applications globally. AirClic can securely extend any application to a tethered or untethered user with Internet or telephone access, regardless of the device (cell or connected phone, PDA, computer or scanner). AirClic is headquartered in Blue Bell, Pa., and also maintains offices in New York City, Herndon, Va., and Stockholm, Sweden. About LScan LScan Technologies www.lscan.com, headquartered outside of Philadelphia in Conshohocken, PA, provides single source computing solutions that enable the pharmaceutical industry to leverage the full potential of mobile barcode scanning technology. LScan specializes in providing mobile and wireless applications to the pharmaceutical and healthcare industries, which promote improved productivity, efficiency, and convenience. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/10/30/20011030BIT01160/bit0002.doc http://www.waymaker.net/bitonline/2001/10/30/20011030BIT01160/bit0002.pdf