Airia Running Chooses MotionMetrix for R&D
Swedish running shoe company Airia Running has decided to make MotionMetrix an integral part of its research and product development process. MotionMetrix is an innovative 3D motion capture system specifically designed to measure and monitor individual running dynamics, using Xbox Kinect sensors. Airia has been using the system for the final evaluation of their new racing flat called Airia Raw, soon to be Kickstarted.
Airia Running launched the Airia One two years ago, and the successor Airia 1.5 last year. During 2016 the design and innovation team has worked hard to develop a series of new products and models. The first in line is the lightweight racing flat Airia Raw, currently undergoing final tests with the MotionMetrix system.
Mattias Geisler, CEO of Airia Running, explains how the MotionMetrix system can improve the design process:
“Since we have set out to find the performance tweaks that really matter, the “hacks” as we call them, we need tools to measure, quantify and verify our ideas. This system is easy to bring out and setup. We can go to the local indoor arena for a couple of hours, and engage athletes in testing prototypes. And we can use it in our laboratory setup to make the finetuning of a design, like we are doing right now with the Airia Raw”.
Fredrik Gustavsson, Ph.D, inventor and CEO of MotionMetrix comments on Airias new application of the system:
“I´m very pleased to see how my system can be of use in other situations than I had in mind when I started to develop it. Originally I had scientific purposes and the running retail business before my eyes. But it has turned out that the system works great also for running coaches instructing runners and physiotherapists working with injured or disabled clients. And now as a tool in product development.”
MotionMetrix, with headquarters in Stockholm, Sweden, has recently begun an international expansion by new distribution partnerships in Germany, Austria, Switzerland, UK, Ireland, North America and Asia.
Airia has detected significant gains in running economy for runners running in Airia Raw, by testing with the MotionMetrix system. The Airia Raw racing flats will be launched on Kickstarter in January.
Pictures, links and contact details:
Pictures for press use: https://flic.kr/s/aHskKCTNKu
More information about Airia Running and the Airia Raw launch:
Mattias Brandt, Marketing Director
+46 73 333 66 65
mattias.brandt@airiarunning.com
More information about MotionMetrix:
Fredrik Gustavsson, CEO
+46 70 880 28 27
fredrik@motionmetrix.se
Links:
www.airiarunning.com
www.motionmetrix.se
Social:
www.twitter.com/AiriaRunning
www.facebook.com/AiriaRunning
www.facebook.com/motionmetrix
Mattias Brandt
Marketing Director, Airia Running
mattias.brandt@airiarunning.com
+46 73 333 66 65
Airia Running is a running shoe company founded in 2010 and sprung out of Arbesko, Sweden’s leading manufacturer of occupational safety footwear. The vision of Airia Running is to "hack" sports gear and make the fastest running shoes possible.
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