Press information: Airia RAW - Speed Hacked Racing Flat launch on Kickstarter, today 4 p.m. CET/11 a.m. EST
Airia Running launches the new lightweight racing flat called Airia RAW on the crowdsourcing service Kickstarter. The Swedish company seeks support from backers worldwide. The project is called "Airia RAW - Speed Hacked Racing Flat" referring to the uniqe properties of the shoe - a result from years of research and development.
Airia Running launched their first running shoe, Airia One, in 2014. Airia Running focuses on performance oriented runners with shoes designed for increasing running speed and improve biomechanical efficiency. The origin of the designs is own patents and several years of research and field tests.
The new lightweight racing flat, Airia RAW, has four distinguishing properties aiming the shoe at performance oriented runners:
- one of the lightest on the market, 129 g/4.6 oz.
- an outsole made from M-bound, a sole material returning kinetic energy to the kick
- the shape of the outsole, Airias own patented Biospeed, helping an energy efficient ground contact phase of the stride
- a unique seamless design for an optimal run feeling
Mattias Geisler, founder and CEO of Airia Running, comments on the choice to go with Kickstarter for Airia RAW:
"The main reason to go with Kickstarter is that we think that we can build a good platform for finding and adressing a niche of really performance oriented and competetive runners. We also like the close and direct contact with the backers that you get from crowdsourcing projects. I have myself backed more than 30 innovation oriented projects on Kickstarter and Indiegogo."
The Kickstarter campaign will run 30 days from today. The goal is to reach 70 000 $ during this period, by backing of different offers and rewards. The funds will be used to kickstart the production process of Airia RAW. If the campaign doesn´t reach the goals, the project is called off and no costs will be charged to the backers.
Access the Kickstarter campaign here: https://www.kickstarter.com/projects/airia/airia-raw-speed-hacked-racing-flat
Mattias Brandt
Marketing Director, Airia Running
mattias.brandt@airiarunning.com
+46 73 333 66 65
Airia Running from Örebro, Sweden, was founded 2007 based on patents and inventions for running shoes. The mission of the company is to "hack sports" through a creative and scientific approach.
Tags:
