"Nutcracker"-sequel from Aker
2. September 2009 - Four years after the success with the "Nøtteknekker" (the nut cracker) commercial, the Aker group of companies is launching the industrial story "Made by Norway" on prime time Norwagian television. The film is a tribute to the people who work in industry today, who work hard and never give up.
The three minute long film, which is a follow-up of the award-winning "Nøtteknekker"-film from 2005, is focusing on the important role industry plays and the value it creates in and for society.
"We are trying to do what we did four years ago. Once again, we have chosen to create an industrial story as a commercial on Norwegian TV2," says communications director Geir Arne Drangeid in Aker.
"But the new film is no copy of or sequel to the Nøtteknekker. We are taking a fresh approach, and venturing into the world of poetry. At the same time, it is both understated and powerful," says Mr Drangeid.
Nature has shaped Norway and Norwegian industry. Fish, oil and gas resources provide the people, companies and the country with advantages many other countries can only dream of.
"Industrial development is all about people's ability to create something new. This is the type of knowledge and innovation that contributed to build the society we live, within fisheries, oil and gas and other industries," says Mr Drangeid.
Erik Poppe is the director of the film. He also directed the "Nøtteknekker"-film, which won the award for best TV commercial in 2005. But he is probably better known for directing successful feature films such as Hawaii,Oslo and deUSYNLIGE. The music is made by Johan Söderqvist, who recently won a Norwegian Oscar for best music for deUSYNLIGE. The film cost about NOK 3 million to make.
"Bates United, the advertising agency, and Poppe with his team have together created a small piece of art. As with all art, it can be interpreted in several ways. We hope and think it will give the viewers positive associations to Norwegian industry, and that it is felt as a pat on the back to everyone working in the industry today," says Mr Drangeid.
The film has a realistic tone and feel, and is in parts shot like a documentary. It follows three characters in different environments, from a yard, a trawler and an oil rig or platform. The viewer is going to see will power, stamina and pride, which are three words that describe the industry and the employees in a good way.
"We are trying to do what we did four years ago. Once again, we have chosen to create an industrial story as a commercial on Norwegian TV2," says communications director Geir Arne Drangeid in Aker.
"But the new film is no copy of or sequel to the Nøtteknekker. We are taking a fresh approach, and venturing into the world of poetry. At the same time, it is both understated and powerful," says Mr Drangeid.
Nature has shaped Norway and Norwegian industry. Fish, oil and gas resources provide the people, companies and the country with advantages many other countries can only dream of.
"Industrial development is all about people's ability to create something new. This is the type of knowledge and innovation that contributed to build the society we live, within fisheries, oil and gas and other industries," says Mr Drangeid.
Erik Poppe is the director of the film. He also directed the "Nøtteknekker"-film, which won the award for best TV commercial in 2005. But he is probably better known for directing successful feature films such as Hawaii,Oslo and deUSYNLIGE. The music is made by Johan Söderqvist, who recently won a Norwegian Oscar for best music for deUSYNLIGE. The film cost about NOK 3 million to make.
"Bates United, the advertising agency, and Poppe with his team have together created a small piece of art. As with all art, it can be interpreted in several ways. We hope and think it will give the viewers positive associations to Norwegian industry, and that it is felt as a pat on the back to everyone working in the industry today," says Mr Drangeid.
The film has a realistic tone and feel, and is in parts shot like a documentary. It follows three characters in different environments, from a yard, a trawler and an oil rig or platform. The viewer is going to see will power, stamina and pride, which are three words that describe the industry and the employees in a good way.
ENDS
For further information, please contact:
Media:
Jannik Lindbæk, SVP Corporate Communications, Aker Solutions. Tel: +47 67 51 30 36, Mob: +47 977 55 622
Investor relations:
Lasse Torkildsen, SVP Investor Relations, Aker Solutions. Tel: +47 67 51 30 39, Mob: +47 911 37 194
Lasse Torkildsen, SVP Investor Relations, Aker Solutions. Tel: +47 67 51 30 39, Mob: +47 911 37 194
Suppliers:
For further information about sourcing and potential subcontracts for this project, please contact the relevant BA Global Sourcing Champion.
For further information about sourcing and potential subcontracts for this project, please contact the relevant BA Global Sourcing Champion.
Career opportunities:
Visit http://www.akersolutions.com/careers
Visit http://www.akersolutions.com/careers
Aker Solutions ASA, through its subsidiaries and affiliates ("Aker Solutions"), is a leading global provider of engineering and construction services, technology products and integrated solutions. Aker Solutions' business serves several industries, including oil & gas, refining & chemicals, mining & metals and power generation. The Aker Solutions group is organised in a number of separate legal entities. Aker Solutions is used as the common brand/trademark for most of these entities.
Aker Solutions' parent company is Aker Solutions ASA. Aker Solutions has aggregated annual revenues of approximately NOK 58 billion and employs approximately 23 000 people in about 30 countries.
Aker Solutions is part of Aker (www.akerasa.com), a group of premier companies with a focus on energy, maritime and marine resource industries. The Aker companies share a common set of values and a long tradition of industrial innovation. As an industrial owner controlling 40.27 percent of the shares in Aker Solutions through Aker Holding AS, Aker ASA takes an active role in the development of Aker Solutions.
This press release may include forward-looking information or statements and is subject to our disclaimer, see www.akersolutions.com.