Äkta vara

Plant-based "cream" voted Swedish Food Bluff of the Year

Fri, Jan 24, 2020 13:20 CET

The product “won” the anti-prize after a landslide vote. Manufacturer Alpro says they will change how the product is marketed.[Alpro Cuisine soya vispbar] With nearly half of the 20,000 votes Alpro Cuisine Soya Whippable was awarded the Swedish anti-prize Food Bluff of the Year 2019 (“Årets matbluff” in Swedish). “Apparently a lot of people feel deceived by the content of this product”, says Björn Bernhardson, Deputy Chairman and Executive Member at the Swedish consumers’ organisation Äkta vara, who have started the anti-prize. Despite having “soya” in its name, soybeans make up

European consumers demand to know what is in their drinks – launching petition

Thu, May 02, 2019 11:14 CET

Today manufacturers of alcoholic beverages do not have to disclose what they have put in the bottle. In contrast all other food and drinks must have detailed listings of both ingredients and nutritional information. – The alcoholic drinks industry, and the wine industry in particular, is lobbying to keep their privileges. It is therefore important that the consumers come together and show the European Commission that we don’t accept this, says Björn Bernhardson, Deputy Chairman and Executive Member at the Swedish consumer organization Äkta vara, which has started a petition

Well-known margarine Is Food Bluff of the Year

Wed, Jan 30, 2019 14:34 CET

The winner of the 2018 Swedish anti-prize Food Bluff of the Year is Lätta, a low-fat margarine. Out of around 30,000 votes cast on the website of the non-profit consumers’ organisation Äkta Vara, 17,606 were for Lätta. That is a crushing result. The closest of the five contestants only had 5,000 votes. See attachments for full press release and images.

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Plant-based "cream" voted Swedish Food Bluff of the Year

European consumers demand to know what is in their drinks – launching petition

Well-known margarine Is Food Bluff of the Year

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