LOST IN TRANSLATION…. THE ART OF BUSINESSES GETTING THEIR MARKETING WRONG ABROAD

EMBARGO 00:01 24/10/12 Alchemy Viral*, one of Europe’s leading experts in international search reputation management, is coming across a large number of failed international marketing campaigns. As a result www.alchemyviral.com is launching its own online campaign: “Lost in Translation!” from the 24th October until the end of the month, encouraging businesses to do their research, employ native experts and writers, and not make a fool of their business and country overseas. The campaign will be orchestrated through Twitter, Facebook & international blogs.Andreas Voniatis, Managing