Aldeon assume new board positions in portfolio companies

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Co-founders increase involvement in TRU LUV, Hello There Games and Neon Giant

Stockholm (Sept 10, 2020) Private investment company Aldeon today announced that its co-founders have assumed new board positions in TRU LUV, Hello There Games and Neon Giant. The companies are all part of Aldeon’s portfolio of investments.  

“We aim to be an active partner to our founders and assuming board positions is one way to increase our engagement”, said Susana Meza Graham, Co-founder and Chairwoman of the Board at Aldeon. “We have complementing skills and experiences from a multitude of roles along the journey of a company. This allows us to play to our respective skills according to specific phases and needs of both founder and company”. 

Current board positions include Tingent, Like a Boss and Vakta held by Daniel Laurén and an advisory board role in Resolution Games held by Andras Vajlok.  

New board positions include TRU LUV, held by Susana Meza Graham, as well as board seats in Hello There Games and Neon Giant, held by Andras Vajlok.

TRU LUV is a Canadian start-up aiming to transform our relationship with technology. The company is developing emotionally conscious AI companions that encourage resilience and transformation. Its first experimental companion, #SelfCare, was one of Apple’s Best of 2018 Trends of the Year selections, and TRU LUV was Canada’s first startup to attend Apple Entrepreneur Camp in 2020. 

Hello There Games is an award winning studio with a core focus on music and sport games. The studio has developed games for brands and organizations since 2009 and its latest releases, Avicii Invector and Avicii Beat Legend, have received critical acclaim across a variety of platforms.  

Neon Giant is a small independent game studio composed of experienced AAA game developers aiming to create world-class action games. Their first title, currently in development, was unveiled at the Xbox Games Showcase earlier this summer.  The Ascent will offer players the chance to step into an action-orientated sci-fi RPG that takes the genre to new levels, available to play in both single-player and up to four-player co-op.


Susana Meza Graham, Chairwoman Aldeon 

About Aldeon 

Aldeon is an independent investment company focused on working with games and tech start-ups in their early stages. Founded by Daniel Laurén, Andras Vajlok and Susana Meza Graham, Aldeon aims to be an active and long term partner for digital companies. Their stated goal is to provide support and resources to enable founders to build great companies. The portfolio currently consists of 20+ holdings, acquired by its three founders over a number of years. 

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