ALLIANZ GLOBAL ASSISTANCE RECOGNIZED FOR OUTSTANDING PUBLIC RELATIONS AND MARKETING PROGRAMS AT HSMAI 2017 ADRIAN AWARDS
Allianz Global Assistance, a leading travel insurance provider, took home a trio of awards during the 61st annual Adrian Awards, presented by The Hospitality Sales and Marketing Association International (HSMAI) in New York City on February 20, 2018. The Adrian Awards honor outstanding marketing programs for the hospitality industry in the areas of advertising, public relations and digital marketing.
Allianz Global Assistance won a silver trophy in the category of Feature Placement Online – Trade Media, a silver trophy for Integrated Marketing Campaign and a bronze trophy for Digital Campaign - Social Media Campaign.
Allianz Global Assistance and its marketing communications agency, Finn Partners, were recognized with a silver award for a Travel Weekly online feature profiling Allianz Global Assistance’s Director of Assistance, Kim Seay, and the 56,000 calls that come into the 24/7 hotline, titled “Inside travel insurer Allianz’s ‘virtual emergency room.’”
Allianz Global Assistance and Finn Partners also received a bronze award for its Family Travel Tips Campaign. Allianz teamed up with TravelingMom.com, a leading network of 85 travel bloggers, to launch an Instagram campaign focused on family travel tips. A follower would post a photo and include a family travel tip along with the #TMOMAllianz hashtag to enter a gift card giveaway contest. The campaign exceeded the original contest parameters, generating 512 Instagram posts – more than double the target goal. As the campaign evolved, it grew to include blog posts, Facebook posts and tweets, resulting in more than 16 million social media impressions.
Allianz Global Assistance also won a silver trophy for its Allianz-Amtrak Co-Brand Campaign for the Integrated Marketing Campaign category.
“I’m thrilled to accept these Adrian Awards and honored to be recognized for the work we do in bringing attention to the importance of travel insurance and raising awareness for Allianz,” said Daniel Durazo, director of communications for Allianz Global Assistance USA.
Allianz Global Assistance travel insurance* is offered through most major U.S. airlines, leading travel agents, online travel agencies, other travel suppliers and directly to consumers. For more information on Allianz Global Assistance and the policies offered for travelers, please visit: http://www.allianztravelinsurance.com.
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Allianz Global Assistance USA
Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We provide insurance to 35 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for property and casualty insurers and credit card companies.
*Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. For a complete description of the coverage and benefit limits offered under your plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A-" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101-C series or 101-P series, or Nationwide Mutual Insurance Company and Affiliated Companies (One Nationwide Plaza, Columbus, OH 43215-2200), under Form Nos. SRTC 2000 and NSHTC 2500, each rated “A+” (Superior) by A.M. Best Co., depending on state of residence. Allianz Global Assistance and Allianz Travel Insurance are marks of AGA Service Company or its affiliates. AGA Service Company is the licensed producer and administrator of these plans and an affiliate of Jefferson Insurance Company. The insured shall not receive any special benefit or advantage due to the affiliation between AGA Service Company and Jefferson Insurance Company. Non-insurance benefits/products are provided and serviced by AGA Service Company.
“HSMAI” is a registered mark belonging to Hospitality Sales and Marketing Association International – Global Corporation, which is a Non-Sponsor. Marks not owned by AGA Service Company or its affiliates are used without permission. Non-Sponsor does not sponsor or endorse AGA Service Company, its affiliates, or this advertisement, and AGA Service Company and its affiliates do not sponsor or endorse the Non-Sponsor.
Media Contact: Daniel Durazo