Travel Forum Study from Allianz Global Assistance Shows Web Has Transformed Consumers into More Savvy, Selective Travel Buyers

A study from travel insurer Allianz Global Assistance  shows that expanded use of the internet has significantly changed the way consumers view travel.  The study reviewed 32 million exchanges on travel forums in 11 countries, finding that consumers have become much more travel savvy, thus gaining new skills in purchasing trips that best meet their goals. The results are part of the Allianz Global Assistance #Helpme Forums Observatory, which document four travel behavioral profiles, confirming the emergence of a new traveler - the skillful tourist.