TRAVEL BRANDS TURN TO TWITTER TO ENGAGE WITH SOCIAL MEDIA-SAVVY MILLENIALS
Tweetups and Twitter Chats become Industry Staple for Hoteliers, Booking Sites, Destinations and Even Travel Insurance Companies to Connect with ConsumersLong the social network of choice for travelers seeking help when something goes wrong with flights, customer service or hotel quality, Twitter has now become the top social platform for travel brands looking to proactively grow audiences and engage with consumers. A “Tweetup” or “Twitter Chat” is typically a scheduled online Q&A session. By searching for the chat’s hashtag, anyone with a Twitter account can see and participate in a
