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Thousands of Canadians to give-up mobile devices and the Internet for 23 hours to raise awareness of distracted driving dangers.

Still time to take the DF23 pledge.Toronto, May 22, 2014— On May 23, 3,000 Canadians will take part in Allstate Insurance Company of Canada’s Distraction-Free 23 (DF23) movement, giving up their personal tech devices and the Internet for 23 hours to raise awareness of the dangers of distracted driving. Despite legislation in all Canadian jurisdictions (excluding Nunavut), distracted driving is still a serious problem and fatal collisions caused by distracted drivers are at an all time high. In fact, texting behind the wheel makes you up to 23 times more likely to crash. And nearly 80 per

Hundreds of Canadians to go 23 hours without technology

Allstate Canada raises distracted driving awareness with Distraction-Free 23TORONTO, November 21, 2013 — Starting tomorrow afternoon, more than 1,200 Canadians across the country will turn off their cell phones and personal tech devices for 23 hours, as part of Distraction-Free 23  (DF23), to stand up against distracted driving. It’s 23 hours because you’re 23 times more likely to be involved in a collision if you’re texting and driving. The DF23 pledge is part of Allstate Insurance Company of Canada’s awareness program about the risks and consequences of

Teens go 23 hours without technology - raise awareness about distracted driving and first annual Allstate Canada Distraction-Free 23 event in November

TORONTO, October 4, 2013 — Sixty teens at a high school in Mississauga, Ontario, have just completed a 23-hour technology fast— a process which included handing over their smartphones — in order to bring attention to the dangers of distracted driving. The students from Rick Hansen Secondary School were the first in the country to take part in Distraction-Free 23, developed for the fact that you are 23 times more likely to crash if you drive distracted.  Distraction-Free 23, a national initiative launched by Allstate Insurance Company of Canada, takes the company’s distracted driving

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