Alma Media acquires 60 per cent of Netello Systems Oy, a company specialising in digital marketing solutions

Alma Media Corporation                                                                  Press release 31 March 2021

ALMA MEDIA ACQUIRES 60 PER CENT OF NETELLO SYSTEMS OY, A COMPANY SPECIALISING IN DIGITAL MARKETING SOLUTIONS

On 31 March 2021, Alma Media acquired 60 per cent of the share capital of Netello Systems Oy, a company that provides digital marketing solutions especially to SMEs. The parties have agreed not to disclose the price of the transaction.

Established in 1999, Netello Systems Oy provides SMEs with highly effective search engine optimisation (SEO) and solutions and related services, such as conversion rate optimisation (CRO), search engine marketing (SEM) and web design. Netello Systems Oy’s digital marketing solutions help SMEs accelerate the digitalisation of their business and boost the growth of online business. Netello Systems Oy’s revenue amounted to EUR 2.2 million in 2020, with SEO services representing 75 per cent of this total. Netello Systems Oy has 23 employees.

Following the transaction, Netello Systems Oy and Alma Media’s centralised media sales organisation Alma Media Solutions will engage in closer cooperation, particularly in the SME market. Alma Media Solutions’ strategic focus areas include content marketing and concepts as well as data-driven digital marketing solutions. Alma Media Solutions’ growth strategy is focused on expanding its offering in digital marketing solutions, strengthening its position as a service provider for SMEs and diversifying its advertising service production and purchasing channels.

- “Netello’s SEO and SEM solutions and competencies naturally complement our portfolio to accelerate enterprise growth through marketing and they significantly strengthen our ability to serve companies in the SME sector. The impact of marketing solutions and user commitment increase when the extensive reach of Alma Media’s digital network in Finland is combined with search engine optimisation and search engine marketing,” says Senior Vice President Tiina Järvilehto, Director of Alma Media Solutions.

- “The breadth of Alma Media’s digital service channels and competencies provides excellent opportunities to benefit our customers. Our values are aligned and we share the same view of the high quality standards for services. This transaction will further strengthen our ability to provide comprehensive web design and digital marketing solutions to companies. This makes our comprehensive digital marketing service an increasingly relevant solution in the changing market,” says Kai Leinonen, CEO of Netello Systems Oy.

More information:

Tiina Järvilehto, SVP, Alma Media Solutions, tel. +358 10 665 2015

Alma Media in brief

Alma Media is a dynamic digital service business and media company with a strong capacity for renewal. The company’s best-known brands are Kauppalehti, Talouselämä, Iltalehti, Etuovi.com and Monster. Alma Media builds sustainable growth expanding its offering from media to related digital services fulfilling the needs of users’ everyday life as consumers and as professionals in business. Alma Media operates in 11 countries in Europe. Alma Media employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com