Alma Media invests strongly in data-driven service and experience
Alma Media Corporation Press Release January 3, 2018
ALMA MEDIA INVESTS STRONGLY IN DATA-DRIVEN SERVICE AND EXPERIENCE
Alma Media, a media company focusing on digital services and publishing, will deploy Salesforce DMP (Data Management Platform). The deployment will strengthen the development of the data-driven customer experience of Alma’s content and services as well as marketing automation and the targeting of digital advertising.
Salesforce DMP will allow Alma to take advantage of its full data potential: the platform enables the use of internal and external data sources to support the personalisation of content and services as well as serve advertisers’ targeting needs. Salesforce’s significant investments in machine learning enable the development of a more relevant and customised user experience for the appropriate audience groups, with optimal results.
Salesforce DMP will enhance Alma’s capacity to collect and use data on a device-independent basis
“Our cooperation with Salesforce supports the implementation of Alma’s strategy to benefit consumers and advertisers. Data is being increasingly leveraged in the digital advertising market, particularly in programmatic buying as well as the buying and selling of data. From the advertiser’s perspective, the quality of data becomes an essential priority. As a premium publisher, Alma’s data is first-party data. We know where the data comes from and how it is processed. The privacy and data protection issues related to the use of data are a key focus area in our operations,” says Alma Media CDO Santtu Elsinen.
The new DMP will be implemented in 2018 throughout the digital network formed by Alma’s news media, lifestyle media and marketplaces. The Alma network is one of Finland’s largest media networks. Through its various media, Alma Media reaches 77% of Finns aged 15 to 74 years (Source: TNS Atlas 1–6/2017).
‘We are very proud to expand our relationship with Alma Media. By using Salesforce they are ready to offer more personalized customer experience that is on demand by modern consumers’ says Petteri Poutiainen, Country Manager Salesforce Finland.
For more information, please contact:
Santtu Elsinen, CDO, Alma Media, tel. +358 (0)10 665 2833
Alma Media in brief
Alma Media is a media company focusing on the service business and journalistic content. The company’s best-known brands are Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds sustainable growth for its customers by utilising the opportunities of digitality, including information services, system and expert services and advertising solutions. Alma Media’s operations have expanded from Finland to the Nordic countries, the Baltics and Central Europe. Alma Media employs approximately 2,300 professionals (excluding delivery personnel), of whom approximately 30% work outside Finland. Alma Media’s revenue in 2016 was EUR 353.2 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com.