Alma Media launches new brand identity to support digital strategy
Alma Media Corporation Press Release 28 April 2015 at 10:00 a.m. (EEST)
ALMA MEDIA LAUNCHES NEW BRAND IDENTITY TO SUPPORT DIGITAL STRATEGY
Digital services and publishing group Alma Media has today launched its new brand identity. The new look connects the corporation’s publications and services, reflecting the company’s strong focus on digital media. The change will be rolled out across all of Alma’s products and services during spring and early summer.
The new identity and its implementation across Alma Media’s services form part of a wider brand strategy realignment project due to be carried out in the next few years. The aim of the new, more cohesive brand management approach and visual identity aims to allow Alma’s customers to have a clearer understanding of the company’s diverse and continually evolving product and service offering. In future, Alma Media wants to stand out more clearly as a single product family.
“In 2015, the Alma brand will be more actively promoted alongside our branded products, with a particular focus on advertisers. This is very much a natural progression for us and bolsters the collective sale of marketing solutions, which is an area of particular focus in our current corporate strategy,” explains Rauno Heinonen, Vice President, Corporate Communications.
Digital DNA at the core
Alma Media Brand and Corporate Responsibility Manager Sanna Forsström-Hack says the new look succeeds in retaining Alma’s instant recognition factor but also connects it more closely with today’s digital age while adding a rich and dynamic visual dimension.
“We wanted to highlight not only our digital expertise but also communicate Alma Media’s commitment to sustainability and corporate responsibility,” Forsström-Hack explains.
Alma Media’s brand new visual identity has been designed by the brand development agency Grow.
“The new digital media universe is much more flexible and comprises a huge wealth of information sources.
We have sought to reflect all this in Alma Media’s new visual identity. From the users’ perspective, the Alma media universe is like a mosaic, where you can pick whichever piece you want whenever you want, whether it’s entertainment or information you are looking for,” Grow Managing Partner Andreas Rosenlew says.
For more information, please contact:
Sanna Forsström-Hack, Brand and Corporate Responsibility Manager, sanna.forsstrom-hack@almamedia.fi, +358 10 665 2574
Alma Media in brief
Alma Media is a media company focusing on digital services and publishing. In addition to news services, the company’s products provide useful information related to lifestyle, career and business development. The services of Alma Media have expanded from Finland to the Nordic countries, the Baltics and Central Europe. In 2014, the company employed an average of 1,830 professionals (excluding deliverers), of whom approximately one quarter worked outside Finland. Alma Media’s revenue in 2014 totalled approximately EUR 295 million. Alma Media’s share is listed on NASDAQ OMX Helsinki. Read more at www.almamedia.com.
