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Alma Media’s comparison data under the new segment structure and revised distribution of revenue

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Alma Media Corporation          Stock Exchange Release         9 April 2021 at 12.15 p.m.

ALMA MEDIA’S COMPARISON DATA UNDER THE NEW SEGMENT STRUCTURE AND REVISED DISTRIBUTION OF REVENUE

Alma Media is publishing unaudited comparison data under the new segment structure and the revised distribution of revenue for each quarter in 2020 and for January–December 2020. Starting from the first quarter of 2021, Alma Media will report according to the new segment structure and revised distribution of revenue. Comparison figures are presented separately at the Group level and the segment level.

 Alma Media’s new segment structure entered into effect on 1 March 2021. Alma Media’s reportable segments under the new structure consist of Alma Career, which focuses on the recruitment business and recruitment-related services in Eastern Central Europe and Finland, Alma Talent, which provides financial media and services aimed at professionals and businesses, and Alma Consumer, which focuses on the consumer media and marketplaces business.

Centralised services produced by the Group’s parent company as well as centralised support services for advertising and digital sales for the entire Group are reported outside segment reporting. The Group’s reportable segments correspond to the Group’s operating segments.

In connection with the change in segment structure, the name Alma Markets was changed to Alma Career. The Alma Mediapartners services that were previously reported as part of the Alma Markets business segment, i.e. housing and automotive marketplaces, will now be reported under the Alma Consumer business segment.

Alma Media has also announced it will revise its revenue reporting by dividing revenue between marketplaces revenue, media revenue and service revenue. Alma Media will also disclose more detailed segment-specific revenue and profitability figures in accordance with the nature of business operations.

Alma Media’s interim report for Q1/2021 will be published on 21 April 2021 at approximately 8:00 a.m.

The tables below present data in accordance with the new segment structure and revised distribution of revenue for 2020. 

For more information, please contact: Juha Nuutinen, Chief Financial Officer, Alma Media, tel. +358 10 665 3873

REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE NEW SEGMENT STRUCTURE
REVENUE BY SEGMENT 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Alma Career 18.4 13.5 15.5 15.3 62.7
Alma Talent 25.6 22.4 20.7 26.4 95.1
Alma Consumer 17.9 15.7 16.9 19.3 69.9
Segments total 61.9 51.6 53.1 61.1 227.7
Non-allocated operations —0,1 0.9 0.8 0.9 2.5
Total 61.9 52.5 54.0 61.9 230.2
OPERATING PROFIT/LOSS BY SEGMENT, MEUR *) 2020 2020 2020 2020 2020
Q1 Q2 Q3 Q4 Q1–Q4
Alma Career 7.5 4.8 5.4 3.8 21.4
Alma Talent 3.5 -0.2 4.1 5.7 13.1
Alma Consumer 3.2 2.8 4.6 4.4 15.1
Segments total 14.1 7.3 14.2 13.9 49.6
Non-allocated -1.9 -0.4 -1.1 -3.1 -6.5
Total 12.2 7.0 13.2 10.8 43.1
*  Includes adjusted items
REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE
REVENUE BY SEGMENT 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Alma Markets 24.7 19.4 22.2 21.9 88.3
Alma Talent 25.6 22.4 20.7 26.4 95.1
Alma Consumer 11.6 9.8 10.2 12.7 44.4
Segments total 61.9 51.6 53.1 61.1 227.7
Non-allocated -0.1 0.9 0.8 0.9 2.5
Total 61.9 52.5 54.0 61.9 230.2
OPERATING PROFIT/LOSS BY SEGMENT, MEUR *) 2020 2020 2020 2020 2020
Q1 Q2 Q3 Q4 Q1–Q4
Alma Markets 10.0 7.0 9.0 5.6 31.6
Alma Talent 3.5 -0.2 4.1 5.7 13.1
Alma Consumer 0.7 0.5 1.1 2.6 4.9
Segments total 14.1 7.3 14.2 13.9 49.6
Non-allocated -1.9 -0.4 -1.1 -3.1 -6.5
Group total 12.2 7.0 13.2 10.8 43.1
*  Includes adjusted items
KEY FIGURES UNDER THE NEW SEGMENT STRUCTURE AND DISTRIBUTION OF REVENUE
Alma Media, key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 61.9 52.6 54.0 61.9 230.2
Marketplaces 24.3 19.1 22.0 21.4 86.7
Media 26.1 21.4 20.7 26.7 94.9
Content, media 13.8 12.8 11.5 12.4 50.4
- of which digital 20.8% 24.6% 28.3% 28.7% 25.4%
Advertising, media 12.3 8.6 9.2 14.3 44.5
- of which digital 70.1% 78.7% 75.1% 75.4% 74.5%
Services 11.5 12.1 11.2 13.8 48.6
- of which digital 54.9% 52.7% 56.3% 51.8% 53.8%
Adjusted total expenses 50.7 43.0 40.9 51.4 186.0
Adjusted EBITDA 15.3 13.9 17.0 14.6 60.8
EBITDA 16.3 11.0 17.0 14.6 58.9
Adjusted operating profit 11.2 9.8 13.2 11.1 45.4
Adjusted operating profit, % 18.1% 18.7% 24.5% 18.0% 19.7%
Operating profit (loss) 12.2 7.0 13.2 10.8 43.1
Operating profit, % 19.7% 13.3% 24.4% 17.4% 18.7%
Employees on average 1534 1522 1458 1434 1497
Digital business revenue 41.7 35.4 38.5 42.9 158.4
Digital business, % of revenue 67.3% 67.3% 71.3% 69.3% 68.8%

ALMA CAREER

Alma Career key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 18.4 13.5 15.5 15.3 62.7
Marketplaces 17.3 12.3 14.5 14.0 58.1
Services 1.2 1.1 1.0 1.3 4.6
Adjusted total expenses 11.8 8.9 10.1 11.8 42.7
Adjusted EBITDA 7.5 5.6 6.4 4.4 23.9
EBITDA 8.4 5.6 6.3 4.5 24.7
Adjusted operating profit 6.6 4.8 5.5 3.7 20.6
Adjusted operating profit, % 35.9% 35.3% 35.5% 24.2% 32.8%
Operating profit (loss) 7.5 4.8 5.4 3.8 21.4
Operating profit, % 40.6% 35.3% 35.1% 24.5% 34.2%
Employees on average 624 602 562 563 588
Digital business revenue 17.9 13.3 15.6 15.3 62.1
Digital business, % of revenue 97.5% 98.7% 100.0% 99.7% 99.1%
 
REVENUE 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Finland 1.1 0.6 0.6 0.6 2.9
Croatia 1.7 0.8 1.2 1.1 4.7
Czech Republic 10.1 8.7 9.2 9.3 37.3
Slovakia 3.2 1.8 2.5 2.2 9.8
Baltic countries 1.8 1.2 1.6 1.7 6.2
Other countries 0.6 0.4 0.4 0.5 1.9

ALMA TALENT

Alma Talent, key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 25.6 22.4 20.7 26.4 95.1
Marketplaces 1.3 1.3 1.4 1.5 5.5
Media 15.6 12.5 11.4 15.0 54.4
Content, media 9.7 9.1 7.7 8.6 35.2
- of which digital 29.2% 34.4% 42.1% 41.0% 36.3%
Advertising, media 5.9 3.4 3.7 6.3 19.3
- of which digital 47.2% 56.8% 48.3% 51.1% 50.4%
Services 8.7 8.5 7.9 10.0 35.2
- of which digital 42.5% 49.7% 51.0% 46.3% 47.2%
Adjusted total expenses 22.0 19.6 16.6 20.8 78.9
Adjusted EBITDA 4.9 3.9 5.1 6.6 20.4
EBITDA 4.7 0.9 5.1 6.9 17.6
Adjusted operating profit 3.7 2.8 4.1 5.7 16.2
Adjusted operating profit, % 14.4% 12.5% 19.9% 21.5% 17.1%
Operating profit (loss) 3.5 -0.2 4.1 5.7 13.1
Operating profit, % 13.6% -1.0% 20.0% 21.5% 13.7%
Average no. of employees, excl. telemarketers 485 467 446 427 456
Telemarketers on average 320 342 327 352 335
Digital business revenue 10.6 10.6 10.4 12.9 44.6
Digital business, % of revenue 41.5% 47.5% 50.5% 48.7% 46.9%
 
 
REVENUE 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Alma Talent Media 13.2 11.3 11.3 15.1 50.9
- of which digital 37.6% 42.7% 44.2% 45.1% 42.4%
Alma Talent Services 7.3 6.8 6.3 8.1 28.4
- of which digital 67.7% 81.7% 86.4% 74.6% 77.1%
Direct marketing 3.4 3.8 3.7 3.8 14.7
Divested operations and eliminations 1.8 0.5 -0.6 -0.6 1.0
         
ALMA TALENT          
 
ADJUSTED OPERATING PROFIT/LOSS 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Alma Talent Media 1.8 1.0 2.1 3.4 8.3
Alma Talent Services 1.5 1.5 1.6 1.9 6.6
Direct marketing 0.3 0.4 0.4 0.5 1.6
Divested and non-allocated operations 0.0 -0.1 0.0 -0.1 -0.2

ALMA CONSUMER

Alma Consumer key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 17.9 15.7 16.9 19.3 69.9
Marketplaces 5.5 5.3 6.1 5.8 22.7
Media 10.7 8.9 9.3 11.8 40.7
Content, media *) 4.1 3.7 3.8 3.7 15.2
Advertising, media 6.6 5.2 5.5 8.1 25.4
- of which digital 90.4% 92.3% 92.1% 93.6% 92.2%
Services 1.7 1.5 1.6 1.7 6.5
- of which digital 100.0% 97.8% 97.4% 98.3% 98.6%
Adjusted total expenses 15.2 12.9 12.3 14.5 54.9
Adjusted EBITDA 3.2 3.3 5.2 5.3 17.0
EBITDA 3.7 3.3 5.2 4.9 17.1
Adjusted operating profit 2.7 2.8 4.6 4.9 15.0
Adjusted operating profit, % 15.0% 17.9% 27.5% 25.2% 21.5%
Operating profit (loss) 3.2 2.8 4.6 4.4 15.1
Operating profit, % 17.8% 17.9% 27.5% 23.0% 21.6%
Employees on average 307 298 298 287 297
Digital business revenue 13.3 11.7 12.7 15.0 52.6
Digital business, % of revenue 74.1% 74.0% 74.9% 77.8% 75.3%
*) Content revenue consists entirely of the single-copy sales of Iltalehti.
REVENUE 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Housing 3.8 3.5 4.2 4.0 15.5
Cars 1.8 1.4 1.5 1.6 6.4
Competitive tendering and the sharing economy 1.4 1.6 1.7 1.6 6.4
Media and media-like services 10.9 9.1 9.5 12.1 41.7
- of which digital 56.9% 55.2% 55.4% 64.6% 58.4%
KEY FIGURES BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE
Alma Media, key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 61.9 52.5 54.0 61.9 230.2
Content revenue 15.8 14.9 13.2 15.2 59.1
Content revenue, print 11.9 10.7 8.9 10.6 42.0
Content revenue, digital 3.9 4.2 4.3 4.6 17.0
Advertising revenue 35.9 27.0 30.5 35.1 128.6
Advertising revenue, print 3.7 1.8 2.2 3.4 11.1
Advertising revenue, digital 32.3 25.3 28.3 31.7 117.5
Service revenue 10.1 10.5 10.3 11.7 42.6
Adjusted total expenses 50.7 42.9 41.0 51.4 186.0
Adjusted EBITDA 15.3 13.8 17.0 14.6 60.8
EBITDA 16.3 11.0 17.0 14.6 58.9
Adjusted operating profit 11.2 9.8 13.2 11.1 45.4
Adjusted operating profit, % 18.1% 18.7% 24.5% 18.0% 19.7%
Operating profit (loss) 12.2 7.0 13.2 10.8 43.1
Operating profit, % 19.7% 13.3% 24.4% 17.4% 18.7%
Employees on average 1534 1522 1458 1434 1497
Digital business revenue 42.1 35.4 38.5 43.0 158.9
Digital business, % of revenue 68.1% 67.5% 71.3% 69.3% 69.0%
ALMA MARKETS
Alma Markets key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 24.7 19.4 22.2 21.9 88.3
Advertising revenue 22.2 17.1 20.0 19.3 78.5
Service revenue 2.6 2.3 2.3 2.6 9.8
Adjusted total expenses 16.2 12.6 13.3 16.1 58.2
Adjusted EBITDA 9.8 8.2 10.2 7.0 35.3
EBITDA 11.2 8.2 10.2 6.6 36.2
Adjusted operating profit 8.6 7.0 9.0 6.0 30.7
Adjusted operating profit, % 34.9% 36.3% 40.7% 27.4% 34.8%
Operating profit (loss) 10.0 7.0 9.0 5.6 31.6
Operating profit, % 40.4% 36.3% 40.4% 25.7% 35.8%
Employees on average 698 718 674 674 702
Digital business revenue 24.7 19.4 22.2 21.9 88.3
Digital business, % of revenue 100% 100% 100% 100% 100%
ALMA TALENT
Alma Talent, key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 25.6 22.4 20.7 26.4 95.1
Content revenue 11.7 11.3 9.4 11.4 43.8
Content revenue, print 7.9 7.1 5.1 6.8 26.8
Content revenue, digital 3.9 4.2 4.3 4.6 17.0
Advertising revenue 7.2 4.7 5.0 7.8 24.8
Advertising revenue, print 3.1 1.4 1.9 3.1 9.6
Advertising revenue, digital 4.1 3.3 3.2 4.7 15.2
Service revenue 6.7 6.4 6.2 7.2 26.5
Adjusted total expenses 22.0 19.6 16.6 20.8 78.9
Adjusted EBITDA 4.9 3.9 5.1 6.6 20.4
EBITDA 4.7 0.9 5.1 6.9 17.6
Adjusted operating profit 3.7 2.8 4.1 5.7 16.2
Adjusted operating profit, % 14.4% 12.4% 19.9% 21.5% 17.1%
Operating profit (loss) 3.5 -0.2 4.1 5.7 13.1
Operating profit, % 13.6% -1.1% 20.0% 21.5% 13.7%
Average no. of employees, excl. telemarketers 485 467 446 427 456
Telemarketers on average 320 342 327 352 335
Digital business revenue 10.6 10.6 10.4 12.9 44.6
Digital business, % of revenue 41.5% 47.5% 50.5% 48.7% 46.9%
ALMA CONSUMER
Alma Consumer key figures 2020 2020 2020 2020 2020
MEUR Q1 Q2 Q3 Q4 Q1–Q4
Revenue 11.6 9.8 10.2 12.7 44.4
Content revenue *) 4.1 3.7 3.8 3.7 15.3
Advertising revenue 6.6 5.2 5.5 8.1 25.4
Advertising revenue, print 0.6 0.4 0.4 0.5 2.0
Advertising revenue, digital 6.0 4.8 5.1 7.6 23.4
Service revenue 0.9 0.9 1.0 0.9 3.7
Adjusted total expenses 10.9 9.3 9.1 10.2 39.5
Adjusted EBITDA 0.9 0.7 1.3 2.8 5.6
EBITDA 0.9 0.7 1.3 2.8 5.6
Adjusted operating profit 0.7 0.5 1.1 2.6 4.9
Adjusted operating profit, % 5.8% 5.5% 10.9% 20.2% 11.0%
Operating profit (loss) 0.7 0.5 1.1 2.6 4.9
Operating profit, % 5.8% 5.5% 10.9% 20.2% 11.0%
Employees on average 191 183 186 176 184
Digital business revenue 6.9 5.7 6.0 8.4 27.1
Digital business, % of revenue 59.8% 58.4% 58.5% 66.4% 61.1%
*) Content revenue consists entirely of the single-copy sales of Iltalehti.

Alma Media in brief

Alma Media is a dynamic digital service business and media company with a strong capacity for renewal. The company’s best-known brands are Kauppalehti, Talouselämä, Iltalehti, Etuovi.com and Monster. Alma Media builds sustainable growth expanding its offering from media to related digital services fulfilling the needs of users’ everyday life as consumers and as professionals in business. Alma Media operates in 11 countries in Europe. Alma Media employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com 

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