Alma Media’s comparison data under the new segment structure and revised distribution of revenue
Alma Media Corporation Stock Exchange Release 9 April 2021 at 12.15 p.m.
ALMA MEDIA’S COMPARISON DATA UNDER THE NEW SEGMENT STRUCTURE AND REVISED DISTRIBUTION OF REVENUE
Alma Media is publishing unaudited comparison data under the new segment structure and the revised distribution of revenue for each quarter in 2020 and for January–December 2020. Starting from the first quarter of 2021, Alma Media will report according to the new segment structure and revised distribution of revenue. Comparison figures are presented separately at the Group level and the segment level.
Alma Media’s new segment structure entered into effect on 1 March 2021. Alma Media’s reportable segments under the new structure consist of Alma Career, which focuses on the recruitment business and recruitment-related services in Eastern Central Europe and Finland, Alma Talent, which provides financial media and services aimed at professionals and businesses, and Alma Consumer, which focuses on the consumer media and marketplaces business.
Centralised services produced by the Group’s parent company as well as centralised support services for advertising and digital sales for the entire Group are reported outside segment reporting. The Group’s reportable segments correspond to the Group’s operating segments.
In connection with the change in segment structure, the name Alma Markets was changed to Alma Career. The Alma Mediapartners services that were previously reported as part of the Alma Markets business segment, i.e. housing and automotive marketplaces, will now be reported under the Alma Consumer business segment.
Alma Media has also announced it will revise its revenue reporting by dividing revenue between marketplaces revenue, media revenue and service revenue. Alma Media will also disclose more detailed segment-specific revenue and profitability figures in accordance with the nature of business operations.
Alma Media’s interim report for Q1/2021 will be published on 21 April 2021 at approximately 8:00 a.m.
The tables below present data in accordance with the new segment structure and revised distribution of revenue for 2020.
For more information, please contact: Juha Nuutinen, Chief Financial Officer, Alma Media, tel. +358 10 665 3873
| REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE NEW SEGMENT STRUCTURE | |||||
| REVENUE BY SEGMENT | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Alma Career | 18.4 | 13.5 | 15.5 | 15.3 | 62.7 |
| Alma Talent | 25.6 | 22.4 | 20.7 | 26.4 | 95.1 |
| Alma Consumer | 17.9 | 15.7 | 16.9 | 19.3 | 69.9 |
| Segments total | 61.9 | 51.6 | 53.1 | 61.1 | 227.7 |
| Non-allocated operations | —0,1 | 0.9 | 0.8 | 0.9 | 2.5 |
| Total | 61.9 | 52.5 | 54.0 | 61.9 | 230.2 |
| OPERATING PROFIT/LOSS BY SEGMENT, MEUR *) | 2020 | 2020 | 2020 | 2020 | 2020 |
| Q1 | Q2 | Q3 | Q4 | Q1–Q4 | |
| Alma Career | 7.5 | 4.8 | 5.4 | 3.8 | 21.4 |
| Alma Talent | 3.5 | -0.2 | 4.1 | 5.7 | 13.1 |
| Alma Consumer | 3.2 | 2.8 | 4.6 | 4.4 | 15.1 |
| Segments total | 14.1 | 7.3 | 14.2 | 13.9 | 49.6 |
| Non-allocated | -1.9 | -0.4 | -1.1 | -3.1 | -6.5 |
| Total | 12.2 | 7.0 | 13.2 | 10.8 | 43.1 |
| * Includes adjusted items | |||||
| REVENUE AND OPERATING PROFIT BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE | |||||
| REVENUE BY SEGMENT | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Alma Markets | 24.7 | 19.4 | 22.2 | 21.9 | 88.3 |
| Alma Talent | 25.6 | 22.4 | 20.7 | 26.4 | 95.1 |
| Alma Consumer | 11.6 | 9.8 | 10.2 | 12.7 | 44.4 |
| Segments total | 61.9 | 51.6 | 53.1 | 61.1 | 227.7 |
| Non-allocated | -0.1 | 0.9 | 0.8 | 0.9 | 2.5 |
| Total | 61.9 | 52.5 | 54.0 | 61.9 | 230.2 |
| OPERATING PROFIT/LOSS BY SEGMENT, MEUR *) | 2020 | 2020 | 2020 | 2020 | 2020 |
| Q1 | Q2 | Q3 | Q4 | Q1–Q4 | |
| Alma Markets | 10.0 | 7.0 | 9.0 | 5.6 | 31.6 |
| Alma Talent | 3.5 | -0.2 | 4.1 | 5.7 | 13.1 |
| Alma Consumer | 0.7 | 0.5 | 1.1 | 2.6 | 4.9 |
| Segments total | 14.1 | 7.3 | 14.2 | 13.9 | 49.6 |
| Non-allocated | -1.9 | -0.4 | -1.1 | -3.1 | -6.5 |
| Group total | 12.2 | 7.0 | 13.2 | 10.8 | 43.1 |
| * Includes adjusted items | |||||
| KEY FIGURES UNDER THE NEW SEGMENT STRUCTURE AND DISTRIBUTION OF REVENUE | |||||
| Alma Media, key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 61.9 | 52.6 | 54.0 | 61.9 | 230.2 |
| Marketplaces | 24.3 | 19.1 | 22.0 | 21.4 | 86.7 |
| Media | 26.1 | 21.4 | 20.7 | 26.7 | 94.9 |
| Content, media | 13.8 | 12.8 | 11.5 | 12.4 | 50.4 |
| - of which digital | 20.8% | 24.6% | 28.3% | 28.7% | 25.4% |
| Advertising, media | 12.3 | 8.6 | 9.2 | 14.3 | 44.5 |
| - of which digital | 70.1% | 78.7% | 75.1% | 75.4% | 74.5% |
| Services | 11.5 | 12.1 | 11.2 | 13.8 | 48.6 |
| - of which digital | 54.9% | 52.7% | 56.3% | 51.8% | 53.8% |
| Adjusted total expenses | 50.7 | 43.0 | 40.9 | 51.4 | 186.0 |
| Adjusted EBITDA | 15.3 | 13.9 | 17.0 | 14.6 | 60.8 |
| EBITDA | 16.3 | 11.0 | 17.0 | 14.6 | 58.9 |
| Adjusted operating profit | 11.2 | 9.8 | 13.2 | 11.1 | 45.4 |
| Adjusted operating profit, % | 18.1% | 18.7% | 24.5% | 18.0% | 19.7% |
| Operating profit (loss) | 12.2 | 7.0 | 13.2 | 10.8 | 43.1 |
| Operating profit, % | 19.7% | 13.3% | 24.4% | 17.4% | 18.7% |
| Employees on average | 1534 | 1522 | 1458 | 1434 | 1497 |
| Digital business revenue | 41.7 | 35.4 | 38.5 | 42.9 | 158.4 |
| Digital business, % of revenue | 67.3% | 67.3% | 71.3% | 69.3% | 68.8% |
ALMA CAREER
| Alma Career key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 18.4 | 13.5 | 15.5 | 15.3 | 62.7 |
| Marketplaces | 17.3 | 12.3 | 14.5 | 14.0 | 58.1 |
| Services | 1.2 | 1.1 | 1.0 | 1.3 | 4.6 |
| Adjusted total expenses | 11.8 | 8.9 | 10.1 | 11.8 | 42.7 |
| Adjusted EBITDA | 7.5 | 5.6 | 6.4 | 4.4 | 23.9 |
| EBITDA | 8.4 | 5.6 | 6.3 | 4.5 | 24.7 |
| Adjusted operating profit | 6.6 | 4.8 | 5.5 | 3.7 | 20.6 |
| Adjusted operating profit, % | 35.9% | 35.3% | 35.5% | 24.2% | 32.8% |
| Operating profit (loss) | 7.5 | 4.8 | 5.4 | 3.8 | 21.4 |
| Operating profit, % | 40.6% | 35.3% | 35.1% | 24.5% | 34.2% |
| Employees on average | 624 | 602 | 562 | 563 | 588 |
| Digital business revenue | 17.9 | 13.3 | 15.6 | 15.3 | 62.1 |
| Digital business, % of revenue | 97.5% | 98.7% | 100.0% | 99.7% | 99.1% |
| REVENUE | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Finland | 1.1 | 0.6 | 0.6 | 0.6 | 2.9 |
| Croatia | 1.7 | 0.8 | 1.2 | 1.1 | 4.7 |
| Czech Republic | 10.1 | 8.7 | 9.2 | 9.3 | 37.3 |
| Slovakia | 3.2 | 1.8 | 2.5 | 2.2 | 9.8 |
| Baltic countries | 1.8 | 1.2 | 1.6 | 1.7 | 6.2 |
| Other countries | 0.6 | 0.4 | 0.4 | 0.5 | 1.9 |
ALMA TALENT
| Alma Talent, key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 25.6 | 22.4 | 20.7 | 26.4 | 95.1 |
| Marketplaces | 1.3 | 1.3 | 1.4 | 1.5 | 5.5 |
| Media | 15.6 | 12.5 | 11.4 | 15.0 | 54.4 |
| Content, media | 9.7 | 9.1 | 7.7 | 8.6 | 35.2 |
| - of which digital | 29.2% | 34.4% | 42.1% | 41.0% | 36.3% |
| Advertising, media | 5.9 | 3.4 | 3.7 | 6.3 | 19.3 |
| - of which digital | 47.2% | 56.8% | 48.3% | 51.1% | 50.4% |
| Services | 8.7 | 8.5 | 7.9 | 10.0 | 35.2 |
| - of which digital | 42.5% | 49.7% | 51.0% | 46.3% | 47.2% |
| Adjusted total expenses | 22.0 | 19.6 | 16.6 | 20.8 | 78.9 |
| Adjusted EBITDA | 4.9 | 3.9 | 5.1 | 6.6 | 20.4 |
| EBITDA | 4.7 | 0.9 | 5.1 | 6.9 | 17.6 |
| Adjusted operating profit | 3.7 | 2.8 | 4.1 | 5.7 | 16.2 |
| Adjusted operating profit, % | 14.4% | 12.5% | 19.9% | 21.5% | 17.1% |
| Operating profit (loss) | 3.5 | -0.2 | 4.1 | 5.7 | 13.1 |
| Operating profit, % | 13.6% | -1.0% | 20.0% | 21.5% | 13.7% |
| Average no. of employees, excl. telemarketers | 485 | 467 | 446 | 427 | 456 |
| Telemarketers on average | 320 | 342 | 327 | 352 | 335 |
| Digital business revenue | 10.6 | 10.6 | 10.4 | 12.9 | 44.6 |
| Digital business, % of revenue | 41.5% | 47.5% | 50.5% | 48.7% | 46.9% |
| REVENUE | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Alma Talent Media | 13.2 | 11.3 | 11.3 | 15.1 | 50.9 |
| - of which digital | 37.6% | 42.7% | 44.2% | 45.1% | 42.4% |
| Alma Talent Services | 7.3 | 6.8 | 6.3 | 8.1 | 28.4 |
| - of which digital | 67.7% | 81.7% | 86.4% | 74.6% | 77.1% |
| Direct marketing | 3.4 | 3.8 | 3.7 | 3.8 | 14.7 |
| Divested operations and eliminations | 1.8 | 0.5 | -0.6 | -0.6 | 1.0 |
| ALMA TALENT | |||||
| ADJUSTED OPERATING PROFIT/LOSS | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Alma Talent Media | 1.8 | 1.0 | 2.1 | 3.4 | 8.3 |
| Alma Talent Services | 1.5 | 1.5 | 1.6 | 1.9 | 6.6 |
| Direct marketing | 0.3 | 0.4 | 0.4 | 0.5 | 1.6 |
| Divested and non-allocated operations | 0.0 | -0.1 | 0.0 | -0.1 | -0.2 |
ALMA CONSUMER
| Alma Consumer key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 17.9 | 15.7 | 16.9 | 19.3 | 69.9 |
| Marketplaces | 5.5 | 5.3 | 6.1 | 5.8 | 22.7 |
| Media | 10.7 | 8.9 | 9.3 | 11.8 | 40.7 |
| Content, media *) | 4.1 | 3.7 | 3.8 | 3.7 | 15.2 |
| Advertising, media | 6.6 | 5.2 | 5.5 | 8.1 | 25.4 |
| - of which digital | 90.4% | 92.3% | 92.1% | 93.6% | 92.2% |
| Services | 1.7 | 1.5 | 1.6 | 1.7 | 6.5 |
| - of which digital | 100.0% | 97.8% | 97.4% | 98.3% | 98.6% |
| Adjusted total expenses | 15.2 | 12.9 | 12.3 | 14.5 | 54.9 |
| Adjusted EBITDA | 3.2 | 3.3 | 5.2 | 5.3 | 17.0 |
| EBITDA | 3.7 | 3.3 | 5.2 | 4.9 | 17.1 |
| Adjusted operating profit | 2.7 | 2.8 | 4.6 | 4.9 | 15.0 |
| Adjusted operating profit, % | 15.0% | 17.9% | 27.5% | 25.2% | 21.5% |
| Operating profit (loss) | 3.2 | 2.8 | 4.6 | 4.4 | 15.1 |
| Operating profit, % | 17.8% | 17.9% | 27.5% | 23.0% | 21.6% |
| Employees on average | 307 | 298 | 298 | 287 | 297 |
| Digital business revenue | 13.3 | 11.7 | 12.7 | 15.0 | 52.6 |
| Digital business, % of revenue | 74.1% | 74.0% | 74.9% | 77.8% | 75.3% |
| *) Content revenue consists entirely of the single-copy sales of Iltalehti. | |||||
| REVENUE | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Housing | 3.8 | 3.5 | 4.2 | 4.0 | 15.5 |
| Cars | 1.8 | 1.4 | 1.5 | 1.6 | 6.4 |
| Competitive tendering and the sharing economy | 1.4 | 1.6 | 1.7 | 1.6 | 6.4 |
| Media and media-like services | 10.9 | 9.1 | 9.5 | 12.1 | 41.7 |
| - of which digital | 56.9% | 55.2% | 55.4% | 64.6% | 58.4% |
| KEY FIGURES BY SEGMENT UNDER THE OLD SEGMENT STRUCTURE | |||||
| Alma Media, key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 61.9 | 52.5 | 54.0 | 61.9 | 230.2 |
| Content revenue | 15.8 | 14.9 | 13.2 | 15.2 | 59.1 |
| Content revenue, print | 11.9 | 10.7 | 8.9 | 10.6 | 42.0 |
| Content revenue, digital | 3.9 | 4.2 | 4.3 | 4.6 | 17.0 |
| Advertising revenue | 35.9 | 27.0 | 30.5 | 35.1 | 128.6 |
| Advertising revenue, print | 3.7 | 1.8 | 2.2 | 3.4 | 11.1 |
| Advertising revenue, digital | 32.3 | 25.3 | 28.3 | 31.7 | 117.5 |
| Service revenue | 10.1 | 10.5 | 10.3 | 11.7 | 42.6 |
| Adjusted total expenses | 50.7 | 42.9 | 41.0 | 51.4 | 186.0 |
| Adjusted EBITDA | 15.3 | 13.8 | 17.0 | 14.6 | 60.8 |
| EBITDA | 16.3 | 11.0 | 17.0 | 14.6 | 58.9 |
| Adjusted operating profit | 11.2 | 9.8 | 13.2 | 11.1 | 45.4 |
| Adjusted operating profit, % | 18.1% | 18.7% | 24.5% | 18.0% | 19.7% |
| Operating profit (loss) | 12.2 | 7.0 | 13.2 | 10.8 | 43.1 |
| Operating profit, % | 19.7% | 13.3% | 24.4% | 17.4% | 18.7% |
| Employees on average | 1534 | 1522 | 1458 | 1434 | 1497 |
| Digital business revenue | 42.1 | 35.4 | 38.5 | 43.0 | 158.9 |
| Digital business, % of revenue | 68.1% | 67.5% | 71.3% | 69.3% | 69.0% |
| ALMA MARKETS | |||||
| Alma Markets key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 24.7 | 19.4 | 22.2 | 21.9 | 88.3 |
| Advertising revenue | 22.2 | 17.1 | 20.0 | 19.3 | 78.5 |
| Service revenue | 2.6 | 2.3 | 2.3 | 2.6 | 9.8 |
| Adjusted total expenses | 16.2 | 12.6 | 13.3 | 16.1 | 58.2 |
| Adjusted EBITDA | 9.8 | 8.2 | 10.2 | 7.0 | 35.3 |
| EBITDA | 11.2 | 8.2 | 10.2 | 6.6 | 36.2 |
| Adjusted operating profit | 8.6 | 7.0 | 9.0 | 6.0 | 30.7 |
| Adjusted operating profit, % | 34.9% | 36.3% | 40.7% | 27.4% | 34.8% |
| Operating profit (loss) | 10.0 | 7.0 | 9.0 | 5.6 | 31.6 |
| Operating profit, % | 40.4% | 36.3% | 40.4% | 25.7% | 35.8% |
| Employees on average | 698 | 718 | 674 | 674 | 702 |
| Digital business revenue | 24.7 | 19.4 | 22.2 | 21.9 | 88.3 |
| Digital business, % of revenue | 100% | 100% | 100% | 100% | 100% |
| ALMA TALENT | |||||
| Alma Talent, key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 25.6 | 22.4 | 20.7 | 26.4 | 95.1 |
| Content revenue | 11.7 | 11.3 | 9.4 | 11.4 | 43.8 |
| Content revenue, print | 7.9 | 7.1 | 5.1 | 6.8 | 26.8 |
| Content revenue, digital | 3.9 | 4.2 | 4.3 | 4.6 | 17.0 |
| Advertising revenue | 7.2 | 4.7 | 5.0 | 7.8 | 24.8 |
| Advertising revenue, print | 3.1 | 1.4 | 1.9 | 3.1 | 9.6 |
| Advertising revenue, digital | 4.1 | 3.3 | 3.2 | 4.7 | 15.2 |
| Service revenue | 6.7 | 6.4 | 6.2 | 7.2 | 26.5 |
| Adjusted total expenses | 22.0 | 19.6 | 16.6 | 20.8 | 78.9 |
| Adjusted EBITDA | 4.9 | 3.9 | 5.1 | 6.6 | 20.4 |
| EBITDA | 4.7 | 0.9 | 5.1 | 6.9 | 17.6 |
| Adjusted operating profit | 3.7 | 2.8 | 4.1 | 5.7 | 16.2 |
| Adjusted operating profit, % | 14.4% | 12.4% | 19.9% | 21.5% | 17.1% |
| Operating profit (loss) | 3.5 | -0.2 | 4.1 | 5.7 | 13.1 |
| Operating profit, % | 13.6% | -1.1% | 20.0% | 21.5% | 13.7% |
| Average no. of employees, excl. telemarketers | 485 | 467 | 446 | 427 | 456 |
| Telemarketers on average | 320 | 342 | 327 | 352 | 335 |
| Digital business revenue | 10.6 | 10.6 | 10.4 | 12.9 | 44.6 |
| Digital business, % of revenue | 41.5% | 47.5% | 50.5% | 48.7% | 46.9% |
| ALMA CONSUMER | |||||
| Alma Consumer key figures | 2020 | 2020 | 2020 | 2020 | 2020 |
| MEUR | Q1 | Q2 | Q3 | Q4 | Q1–Q4 |
| Revenue | 11.6 | 9.8 | 10.2 | 12.7 | 44.4 |
| Content revenue *) | 4.1 | 3.7 | 3.8 | 3.7 | 15.3 |
| Advertising revenue | 6.6 | 5.2 | 5.5 | 8.1 | 25.4 |
| Advertising revenue, print | 0.6 | 0.4 | 0.4 | 0.5 | 2.0 |
| Advertising revenue, digital | 6.0 | 4.8 | 5.1 | 7.6 | 23.4 |
| Service revenue | 0.9 | 0.9 | 1.0 | 0.9 | 3.7 |
| Adjusted total expenses | 10.9 | 9.3 | 9.1 | 10.2 | 39.5 |
| Adjusted EBITDA | 0.9 | 0.7 | 1.3 | 2.8 | 5.6 |
| EBITDA | 0.9 | 0.7 | 1.3 | 2.8 | 5.6 |
| Adjusted operating profit | 0.7 | 0.5 | 1.1 | 2.6 | 4.9 |
| Adjusted operating profit, % | 5.8% | 5.5% | 10.9% | 20.2% | 11.0% |
| Operating profit (loss) | 0.7 | 0.5 | 1.1 | 2.6 | 4.9 |
| Operating profit, % | 5.8% | 5.5% | 10.9% | 20.2% | 11.0% |
| Employees on average | 191 | 183 | 186 | 176 | 184 |
| Digital business revenue | 6.9 | 5.7 | 6.0 | 8.4 | 27.1 |
| Digital business, % of revenue | 59.8% | 58.4% | 58.5% | 66.4% | 61.1% |
| *) Content revenue consists entirely of the single-copy sales of Iltalehti. | |||||
Alma Media in brief
Alma Media is a dynamic digital service business and media company with a strong capacity for renewal. The company’s best-known brands are Kauppalehti, Talouselämä, Iltalehti, Etuovi.com and Monster. Alma Media builds sustainable growth expanding its offering from media to related digital services fulfilling the needs of users’ everyday life as consumers and as professionals in business. Alma Media operates in 11 countries in Europe. Alma Media employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 230.2 million in 2020. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com