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Alma Mediapartners to become the majority shareholder of Urakkamaailma.fi, a market place for renovation and construction work

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Alma Media Corporation                  Press release              2 June 2016

ALMA MEDIAPARTNERS TO BECOME THE MAJORITY SHAREHOLDER OF URAKKAMAAILMA.FI, A MARKET PLACE FOR RENOVATION AND CONSTRUCTION WORK

Alma Media’s subsidiary Alma Mediapartners Oy has made an additional investment in Urakkamaailma.fi, increasing its holding from 30 to 51 per cent. The parties have agreed not to publish the price of the shares. Urakkamaailma.fi was launched in 2012. It is a service where consumers and housing companies can find verified contractors with reviews by users for all kinds of renovation and construction projects. In 2014, Urakkamaailma.fi received an honourable mention in the online store of the year awards.

Urakkamaailma.fi has become the most popular channel for competitive bidding in the field of renovation, and it has nearly 4,000 registered constructors. The average number of tenders per request is four. In 2015, the value of renovation and other construction work contracted through the service by housing companies and other customers amounted to EUR 50 million.

-  The aim of this cooperation is to offer better services to the customers of both Urakkamaailma.fi and Etuovi.com. Alma Mediapartners’ Etuovi.com reaches a large number of consumers who are planning renovation work, which will bring more orders for the contractors listed in Urakkamaailma.fi. On the other hand, Urakkamaailma.fi is a convenient channel for the users of Etuovi.com who want to find a reliable contractor, says Managing Director Riikka Wulff from Alma Mediapartners.

-  Our enhanced cooperation with Alma Mediapartners and Etuovi.com will provide more growth opportunities for Urakkamaailma. Our growth has been strong, and our goal is to make Urakkamaailma known among all the consumers and housing companies who use renovation services. Partnering with Etuovi.com supports us in reaching this goal, says Kalle Koivuniemi, the founder of Urakkamaailma.fi.

For more information, please contact:
Riikka Wulff, Managing Director of Alma Mediapartners Oy, tel. +358 (0)10 665 3519
Kalle Koivuniemi, CEO of Urakkamaailma.fi, tel. +358 (0)44 7345605

Alma Media in brief
Alma Media is a media company focusing on service business and journalistic content. The company’s best-known brands are Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds sustainable growth for its customers by utilising the opportunities presented by digitality, including information services, system and expert services and advertising solutions. Alma Media’s operations have expanded from Finland to the Nordic countries, the Baltics and Central Europe. The company employs approximately 2,500 professionals (excluding distributors), of whom 30% work outside Finland. Alma Media’s revenue in 2015 was EUR 291.5 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com.

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