Blossa 20 Myntathé is inspired by Marrakech with tastes of mint and green tea

This year’s annual Blossa glögg is inspired by Marrakech, Morocco. There lies the city’s famous market square Djemaa el-Fna, surrounded by cafés, where traditional sweet Moroccan mint tea is served. This year's glögg tastes of fresh mint and green tea combined with traditional glögg spices.

Every year, the annual Blossa glögg seeks inspiration from new places around the world. Marrakech is home to the World Heritage Site of Djemaa el-Fna, “the square of storytellers”, which was one of the sources of inspiration for the Blossa 20 glögg. The market’s cafés serve Moroccan green tea flavored with fresh mint leaves.

“The local tea is prepared ceremoniously: it’s brewed in peace and enjoyed warm in good company. The tea has many similarities with glögg, which is also carefully prepared and enjoyed together with loved ones. The bitterness of the green tea combined with the sweetness of glögg creates a pleasant finishing touch to the drink, while the mint brings freshness to balance the sweetness,” says Blossa’s Chief Blender Åsa Orsvärn.

This year’s bottle design is inspired by the Moroccan tiles that adorn the walls and floors around Marrakech. The greenish blue color brings to mind the cooling sea shimmering nearby. The style of the year 20 on the bottle resembles calligraphy, while the brassy, matte colors have been inspired by the brass trays popular at the market bazaars. The bottle has been designed by Scandinavian Design Group, which has designed all of Blossa's limited edition bottles since 2011.

Åsa Orsvärn's tips for the best Blossa 20 experience

  • Decorate the glögg with fresh mint leaves.
  • For added festivity, mix the glögg with a dry sparkling wine such as champagne, cava, crémant or prosecco.
  • The glögg can be enjoyed either hot or cold.

Blossa annual glögg

Blossa has launched a new flavour for the winter season every year since 2003. Until 2010, Blossa was inspired by Christmas, northern winters and flavors like lingonberry, saffron and winter apples. The Blossa bottle has a unique design each year, which has sparked collectors' interest in the annual glögg. Since 2011, Blossa has looked to new destinations in search of inspiration for its annual flavour. Traditional glögg spices have been mixed with new and exciting flavours from around the world, offering taste trips to India, Japan, Italy and Hawaii, just to name a few.

Blossa 20 Myntathé will be available in Sweden, Finland, Norway, Denmark, Estonia, Latvia, Travel Retail and the nordicspirits.com webshop.

Inka Vettenranta
Communications Manager
+358 207 013 013
inka.vettenranta@altiagroup.com

Altia is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets in the Nordic and Baltic countries. Altia wants to support a development of a modern, responsible Nordic drinking culture. Altia’s flagship brands are Koskenkorva, O.P. Anderson and Larsen. Other iconic Nordic brands are Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts. Altia’s net sales in 2019 were EUR 359.6 million and the company employs about 650 professionals. Altia’s shares are listed on Nasdaq Helsinki.  www.altiagroup.com. 

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Altia is a leading Nordic alcoholic beverage brand company operating in the wine and spirits markets in the Nordic and Baltic countries. Altia wants to support a development of a modern, responsible Nordic drinking culture. Altia’s key exports brands are Koskenkorva, O.P. Anderson and Larsen. Other iconic Nordic brands are Chill Out, Blossa, Xanté, Jaloviina, Leijona, Explorer and Grönstedts. Altia’s net sales in 2019 were EUR 359.6 million and the company employs about 650 professionals. Altia’s shares are listed on Nasdaq Helsinki.

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