European Summit to develop Global Standards for Social Media

LONDON – May 16, 2011 – AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations have announced a workshop at their European Summit that aims to be the first step towards building Global Standards in social media measurement. The workshop, to be held on June 8 as the first day of the European Summit on Measurement, is called “Towards Global Standards in Social Media Measurement”. The IPR and PRSA have now confirmed the results will subsequently be debated at the North American Summit on Measurement