Global leaders aim to prove communication industry's value

LONDON, 16th May, 2011 – A worldwide campaign is being launched in June to show how public relations measurement can result in improved brand equity, corporate reputation, employee engagement, stock price and other business objectives.The first step is a survey into the attitudes of communicators towards programme measurement – and the new thinking which is needed to get business leaders to place more value on public relations activity.The results will be presented in a session called the Measurement Agenda 2020 at the European Summit on Measurement in Lisbon