Measurement sector steps out of recession with double digit growth

LONDON, 16th May, 2011 – The International Association for Measurement and Evaluation of Communication (AMEC) has published new research which shows that the sector has emerged from recession with double digit growth over the past 12 months. AMEC members reported industry growth of 14% in year 2009/10 compared with 2% in the previous 12 months period. The results are shown in the International Business Monitor study from AMEC, which is the most comprehensive overview of firms engaged in the media intelligence sector on a worldwide basis. A record member response rate of 89% was