Survey: Kids’ Perceptions of Halloween Include “Too Much Candy” and Desire for Other Types of Treats
New York, New York, October 24, 2012— The American Dental Association® (ADA) and PopCap Games today announced the results of a new survey targeting trick-or-treating children (ages 5 to 13) in the U.S., looking at kids’ views and perceptions of Halloween. Approximately 94% of all American children participate in trick-or-treating, and 65% of them consider Halloween the best holiday of the year. At the same time, the survey found that a significant majority of kids are primed for changes to the holiday. Among the top findings, two-thirds of kids surveyed agree that they eat too much candy