American Home Shield Launches Live Green Save Green(SM) Initiative
to Help Homeowners Reduce their Carbon Footprint and Cut Expenses
Memphis, TN (June 23, 2010) – American Home Shield® Corporation (AHS), a leading national provider of home service plans, recently launched the Live Green Save Green(SM) website (LiveGreenSaveGreen.com), an online resource for homeowners and enthusiasts to learn and share strategies on reducing home energy consumption.
“Americans are more interested than ever in being environmentally responsible, especially when it comes to conserving energy in their homes,” says Mike Vazeii, director of marketing for AHS. “Not only are they eager to hear from experts, they’re also eager to share what they’ve learned from their own experiences. We wanted to create an online community that encourages this conversation and provides our visitors with practical information in an entertaining and interactive way.”
Creating value is essential to building an online community, Vazeii says. “There has to be a compelling reason not just to visit the site for the first time, but to keep coming back. We’ve put a lot of energy into making LiveGreenSaveGreen.com a site that visitors will want to bookmark and be sure to share with their friends.”
Visitors can take advantage of the helpful tips, videos, and information on the site and also enter to win the “Make a Splash” sweepstakes which will award one lucky homeowner a $25,000 Lowe’s Gift Card. The winner can use this gift card to remodel their kitchen or bathroom to be more environmentally- responsible.
Visitors also have a number of opportunities to join the “green” conversation. After creating a profile, Live Green Save Green community members can chat on message boards, add new topics for discussion, share video content, and download helpful materials such as the Live Green Save Green Homeowner Guide, a 20-page booklet on home energy conservation and efficiency. Members can also interact with industry experts such as Gale Colvin, director of operations for AmeriSpec, one of the nation’s leading home inspection companies, who will be participating in forums, uploading “how-to” videos, and providing general tips and recommendations.
“I’m excited to help. There are several steps you can take around the house that have numerous energy and cost-saving benefits, yet because many of these steps are so simple they are often overlooked,” says Colvin. “Even something as easy as cleaning the lint filter after every dryer load can help the unit run more efficiently and reduce energy consumption. This helps our planet and pocketbooks alike.”
AHS has also launched Live Green Save Green pages on Facebook (http:/www.facebook.com/livegreensavegreen) and Twitter (www.twitter.com/LvGreenSvGreen) to expand its social media presence. Fans and followers will be provided regular tips as well as other helpful information shared by visitors.
For more information on Live Green Save Green, visit www.LiveGreenSaveGreen.com .
About American Home Shield
American Home Shield helped found the home service plan industry in 1971 and remains an industry leader, servicing 1.3 million customers across 49 states. The Memphis-based company operates three customer service centers, employs over 1,800 employees and over 11,000 approved, independently insured service contractors nationwide. AHS customers have total accessibility to request service 24 hours a day, seven days a week, and AHS will arrange for the contractor to call you during normal business hours to schedule an appointment. American Home Shield is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec.
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