AMERICAN HOME SHIELD IS BRAND-NEW AT 40
New Brand Reflects New Mission For Company As It Enters Fifth DecadeMEMPHIS – A lot has changed since American Home Shield (a business unit of The ServiceMaster Company ) founded the home warranty industry 40 years ago, and as the company embarks on its fifth decade as the industry leader, it has introduced a new branding initiative to better reflect the company’s commitment to simplifying the lives of homeowners. While a more contemporary logo, new lifestyle photography and a more interactive, easy-to-use website, www.ahs.