American Medical Association

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About the American Medical Association (AMA) Since 1847 the American Medical Association has had one mission: to promote the art and science of medicine and the betterment of public health. Today, the core strategy used to carry out this mission is our concerted effort to help doctors help patients. We do this by uniting physicians nationwide to work on the most important professional and public health issues. In 2011 our strategic plan focuses on five areas that encompass the central elements in health system reform: Access to care Quality of care Cost of health care Prevention and wellness Payment models Vist the AMA's 2011 strategic plan at: http://www.ama-assn.org/ama/pub/about-ama/strategic-issues.page These topics represent the major areas of emphasis in which the AMA carries out its mission in the current environment. Our proposed actions are not only directed at solving reform issues at the policy level, but also at helping physicians adapt to—and adopt—changes in a productive way. To learn more about how the AMA is moving medicine forward, read our flyer at: http://www.ama-assn.org/resources/doc/about-ama/moving-medicine-forward.pdf.

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AMA Calls for Ban on Direct to Consumer Advertising of Prescription Drugs and Medical Devices

Tue, Nov 17, 2015 16:29 CET

ATLANTA (November 17, 2015) – Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) today adopted new policy aimed at driving solutions to make prescription drugs more affordable. Physicians cited concerns that a growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives.“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-

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AMA Calls for Ban on Direct to Consumer Advertising of Prescription Drugs and Medical Devices

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