American Traffic Solutions Recognizes National School Bus Safety Week

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TEMPE, AZ – American Traffic Solutions (ATS) recognizes National School Bus Safety Week on Oct. 20-24, 2014, reminding motorists to exercise caution when school buses are stopped and boarding or disembarking children. ATS is supporting this year’s theme – "At my Stop, you Stop!" – by partnering with schools and law enforcement nationwide on a safety campaign to remind motorists of the laws to obey and safe practices to take when approaching a school bus.

Last year, the National Association of State Directors of Pupil Transportation Services estimated 15 million drivers illegally passed stopped school buses across the country. CrossingGuard® ATS’ school bus stop-arm technology is designed to help school districts address this growing problem with a camera system that automatically detects if a vehicle passes the stopped school bus while the stop arm is extended. Images of a vehicle’s license plate and a video that captures the entire violation event provide law enforcement with the evidence they need to effectively prosecute these violations.

To date, ATS customers in Georgia, Maryland, Virginia and Texas are seeing a decrease in stop-arm running violations. In Cobb County, Georgia, there were 1,300 violations issued in August of 2013. In April of 2014, the number was 767, a 41 percent decrease. Similarly, an ATS analysis found less than 1 percent of drivers who receive one ticket get a second citation. Both results indicate the camera safety programs are gaining drivers’ attention and influencing their behavior. To view the online report visit: www.atscrossingguard.com. You can also view actual school bus stop-arm-video violations here: https://www.youtube.com/watch?v=es_ZKzr1yjc

“ATS is pleased to participate in National School Bus Safety Week and wants to recognize school administrators and law enforcement for their commitment to the safe transportation of their students,” said James Tuton, ATS CEO. “At ATS our mission is to make life safer and easier on the road ahead. The inconvenience of an extra few seconds spent waiting for a stopped school bus is insignificant compared to the loss of a child’s life, so remember At my Stop, you Stop!”

About American Traffic Solutions:

ATS is proud to be the market leader in road safety camera installations in North America. ATS has more than 3,500 installed red-light, speed safety cameras and school bus stop-arm cameras serving more than 30 million people. For more information, please visit: www.atsol.com or www.PlatePass.com.  ATS can also be found on Twitter, @ATS_Roadsafety; Facebook, ATSolutions; and YouTube, ATSROADSAFETY.

Contact: Charles Territo
Title: Senior Vice President of Public Affairs
and Marketing, Communications
Phone: (480) 443-7000
Email: media@atsol.com