INDIE SOUL OPENS ORANGE COUNTY FASHION WEEK WITH BOHO LUXE RESORTWEAR COLLECTION

Miami-based Line Reintroduces Collection to Fashion Enthusiasts and Buyers of the West Coast

MIAMI (March 6, 2014) – On Monday, March 3rd, South Florida-based Indie Soul swimwear opened the first day of Orange County Fashion Week with the latest in bohemian luxury resort-wear.  Unconventional hippie met luxury design in the collection of colorful, handcrafted swimwear, cover-ups and dresses, and the spirit of Southern California exuded through the show, which was attended by the region’s influential fashion enthusiasts and key buyers.

Following the show, Indie Soul opened a pop-up shop at Sugar Rush, a red-carpet evening cocktail held at 7 Degrees in Laguna Beach where attendees took a closer look at the styles from runway. The brand became an opening day favorite after critics in attendance reviewed the superior materials and craftsmanship from a technical standpoint.

“Although we’re rooted in Miami, the exuberant collection is inspired by the free spirited souls of the hippie movement, which is deeply rooted in the culture of California,” said Tim Gorgol, Creative Director of Indie Soul. “With this in mind, Orange County Fashion Week was the perfect platform to reintroduce Indie Soul into the West Coast where the style strongly resonates.”

Gorgol, who launched the brand in 2013, employs a one of a kind hand-dying process that is executed by artisans in Peru and Colombia who specialize in the technique, which achieves the signature look of Indie Soul. To date, the brand is the only resortwear line utilizing this process, which ensures that no two pieces are identical, just like the women donning them.

The runway show and pop-up also offered the opportunity for creative to engage with the brand for Project Bikini, a contest for guest designers to create a swimsuit that will bear the winner’s name on the label and be sold in Indie Soul flagship store and newly launched website. With a first hand look into the core of the brand to guide their design process, fashion aficionados who viewed the Indie Soul concept in motion may have greater chances of becoming the chosen collaborator.

For more information, please visit www.MyIndieSoul.com.

About Indie Soul

Miami-based Indie Soul is a global, luxury bohemian clothing and accessories brand specializing in swimwear, cover-ups and dresses. Since its recent launch in 2013, the brand has already been featured in key shows including Mercedes-Benz Swim Week and Paris City Mode.

Led by Creative Director Tim Gorgol, the brand captures the bohemian essence through its one of a kind product creation process. Crafted from the finest silk and individually hand-dyed by the indigenous artisans of Peru and Colombia, Indie Soul’s technique ensures that no two pieces are identical. To date, Indie Soul remains the only brand to utilize the technique.

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MEDIA CONTACT:
Alec Booker
Account Executive, 3A/Worldwide
786.362.6500 x310
alec@3aworldwide.com

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