Amuse Depicts Three Independent NYC Artists’ Business of Art to Celebrate the Launch of Fast Forward
Earlier this year reimagined record label and music distribution company Amuse announced Fast Forward, a new data-driven service letting independent artists tap into their future royalties while keeping the rights to their music. The company now celebrates the official Fast Forward launch with the help of a campaign, following three independent artists - Sivonyia, Leeky Bandz and Moon Diagrams - in their everyday business of art.
The campaign features these NYC-based artists in different stages of their music careers. Emerging R&B songstress Sivonyia is soon to release her very first EP, while Moon Diagrams is the solo project of Moses Archuleta - an indie scene veteran with a long and critically acclaimed background rapper. Leeky Bandz - born and raised on the Lower East Side - is enjoying both traction and a constantly growing fan base.
- I feel like the music business has shifted. I’m trying to show this generation that we all can be free, we can be signed to ourselves basically, says Leeky Bandz - who’s entrepreneurial spirit is making waves in the NYC hip hop scene as well as on social media.
After successfully beta testing Fast Forward on more than a hundred users, the service is now open for all eligible artists distributing their music through Amuse. The launch of Fast Forward correlates with a growing movement of artists questioning the legacy model of traditional record label deals, where the master rights tend to be traded for advances.
- We founded Amuse with the ambition to reinvent the music industry and offer artist friendly tools like Fast Forward to help artists accelerate their careers while staying independent. The overwhelmingly positive response we’ve received from artists as well as the industry to Fast Forward demonstrates the need for this service and we’re excited to roll this out on a larger scale, says Diego Farias, CEO and Co-Founder of Amuse.
By leveraging the vast access to music consumption data that flows through Amuse’s music distribution service, Fast Forward uses more than 27 billion data points to automatically calculate and offer emerging and independent artists up to six months of their future royalties. Each offer is based on the artist’s streaming pattern and trajectory, resulting in individual offers. The service enables artists to accelerate their careers while still retaining the rights to their music, staying true to Amuse’s vision of using innovation to support artists’ creative freedom and to stay free from locked-in record deals. During the beta period, artists have used Fast Forward advances in multiple ways whether it’s to fund a tour, create a video, buy new equipment, or market their music.
The service is seamlessly integrated into the Amuse app, meaning artists using Fast Forward will have the option to view and easily withdraw these future royalties from their phone in exchange of an individually based one-time charge.
The campaign is rolled out across social media from May 25th.
Campaign Credit List:
Campaign Strategy: Listen
Campaign Production: Listen
Creative Direction: Listen
Director: Steven Ross
Director of Photography: Corey Gegner Art Director: Taylor Lewis Photographer: Paolo Testa
Song Credit List:
Moon Diagrams - "End Of Heartache"
Leaky Bandz - "Sleepin"
Sivonyia - "Slippin"
About Leeky Bandz
Up and coming hip hop recording artist Leeky Bandz from Lower East Side, New York, is best known for the 2017-2018 singles “MY STORY”, “SLEEPIN” and “CHECK UP”. He has had the opportunity to open with PnB Rock at Gramercy Theatre to perform the hit singles. He has gone on to gather over 50K+ followers on his personal Instagram account. He began his career by releasing music on SoundCloud to gain a following. Leeky is staying consistent and building a name for himself with his assortment of singles. Get used to seeing Leeky Bandz on your phones, computer screens and prepare to hear his music a lot more at your favorite clubs and events.
About Moon Diagrams
Offering homespun, dance-minded indie rock with experimental tendencies, Moon Diagrams is the solo project of Deerhunter co-founder/drummer Moses Archuleta. His first release under the moniker came 14 years after the formation of his band via the three-track Care Package, issued in 2015 as part of a Geographic North cassette series. Ten years in the making (he began tracking it after work on Deerhunter’s Cryptograms wrapped), the project’s full-length debut Lifetime of Love incorporated samples, field recordings and styles such as disco and ambient techno. It saw release in mid-2017 on Sonic Cathedral (Europe) and Geographic North (everywhere else).
About Sivonyia
Sivonyia is a vocalist and songwriter from South Florida and is currently based in New York City. Her music ranges from alternative R&B, electronic, and dance. Sivonyia's supporters admire her neo-soul roots that influences her sound. Sivonyia will be releasing her first EP very soon, following a recently released music video for her single "Slippin". Sivonyia has been surrounded by music from her early childhood, she started releasing her own music from a place of vulnerability to inspire other women to live their truth and feel powerful.
Listen to Sivonyia
About Amuse:
Changing the game since 2017, Amuse is a music company combining custom-built technology for talent discovery with a passion for empowering the independent community. Offering a smooth take on digital music distribution and artist services, Amuse’s team monitors rising hits and catalogs on a global scale to license and develop the platinum selling tracks of tomorrow.
Born out of Stockholm, Sweden, Amuse was founded by music industry executives with a collective vision to redefine artist discovery and label deals. Today, its open music distribution platform caters to hundreds of thousands of artists across the globe, while the Amuse label manages an ever-growing catalog of 5000+ signed tracks from acts such as U.S. indie sensation Vundabar, platinum-selling Yot Club, rising Canadian rap/R&B artist 80purppp and Turkish chill trap powerhouse Serhat Durmus. Amuse has over 60 employees that operate in the USA, UK and the Nordics.
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