Will.i.am Joins as Co-founder of Swedish Disruptive Tech Startup Amuse – the World’s First Mobile Record Company
Los Angeles / Stockholm, September 5th, 2017 – Swedish disruptive tech startup Amuse today announces that will.i.am, creative innovator, entrepreneur, seven-time Grammy Award winner and front man for the Black Eyed Peas, joins the company as a co-founder.
“This is the next logical step for the music industry and gives every music-preneur full control of every aspect of their own artistic career”, says will.i.am, and continues: “It all comes down to full transparency where the artist keeps control over their own material and also has full access to all information of their listeners and fans”. “Amuse has been developed by artists for artists and takes full advantage of today’s technology”, will.i.am concludes.
The Amuse team is thrilled to have will.i.am on board and Amuse CEO Diego Farias says: “will.i.am brings a level of creativity, expertise and contacts in the business that few other could offer. It’s finally time for the music industry to catch up and become as mobile as the music consumers already are. We have a great opportunity to really make a difference for aspiring musicians out there and help more fantastic music to reach out to an audience.”
Amuse offers a 100% free app that anyone can use to publish and keep track of the music on a number of digital platforms. By analyzing data around the music consumption of artist published through the app, Amuse finds interesting and upcoming artists that otherwise can be very difficult to discover. Amuse then offers a partnership and help the selected artists to take the next step in their careers. Signed artists gets a license deal and always keeps ownership of their work.
For more information, please contact:
Charlotte Norman, Corporate Communications Manager
charlotte@amuse.io, +46 732305087
For press inquiries regarding will.i.am, please contact:
Sallie Olmsted
Press contact
sallieolmsted@gmail.com
+1(323) 552-6822
About Amuse:
Changing the game since 2017, Amuse is a music company combining custom-built technology for talent discovery with a passion for empowering the independent community. Offering a smooth take on digital music distribution and artist services, Amuse’s team monitors rising hits and catalogs on a global scale to license and develop the platinum selling tracks of tomorrow.
Born out of Stockholm, Sweden, Amuse was founded by music industry executives with a collective vision to redefine artist discovery and label deals. Today, its open music distribution platform caters to hundreds of thousands of artists across the globe, while the Amuse label manages an ever-growing catalog of 5000+ signed tracks from acts such as U.S. indie sensation Vundabar, platinum-selling Yot Club, rising Canadian rap/R&B artist 80purppp and Turkish chill trap powerhouse Serhat Durmus. Amuse has over 60 employees that operate in the USA, UK and the Nordics.
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