CARBON ZERO RACING CAR VISITS SWANSEA

When a carbon-zero replica racing car visited Cartridge World Swansea, it was the ideal opportunity to raise awareness of ways to reduce our individual carbon footprint.

A road-going version of the Cartridge World Carbon Zero Racing track cars arrived at Oxford Street in Swansea on Friday 17th and Saturday 18th July. Visitors had the opportunity to have their photograph taken with the car. They could also learn a few tips on being environmentally friendly. Cartridge World is the title sponsor of Cartridge World Carbon Zero Racing, the first European motor-racing team created with the clear intention to operate its entire operation ‘carbon zero’, using biofuels and working with R&D partners to showcase reliable automotive technologies to produce more efficient road-going vehicles. Tony John, of Cartridge World Swansea, said: “We’re really excited about Cartridge World Carbon Zero Racing. The visit by the car has proved a great way to get people talking about the environment and how we can each make a difference. “Cartridge World Carbon Zero Racing demonstrates there is an alternative to conventional fuels, even on the racing track. There is a real synergy with Cartridge World which provides the quality alternative for printer cartridges. Reusing printer cartridges is the environmentally friendly choice, and one which will also save consumers a substantial amount of money.” Cartridge World Carbon Zero Racing is competing in the 2009 HiQ MSA British Touring Car Championship (BTCC). The tournament is visiting circuits across the UK. Cartridge World is the market leading retailer of refilled and remanufactured printer cartridges. Using specifically formulated inks or toners, the Cartridge World stores can refill all major brands of inkjet or laser cartridge. The end result is a high quality product offering the customer substantial savings on the cost of an original and an environmentally-friendly alternative to throwing the cartridge into landfill. ENDS Editor’s notes: For further information on Cartridge World, visit www.cartridgeworld.co.uk. Cartridge World has over 250 stores in the UK. It was launched in Australia in 1988 and now operates more than 1,600 franchises in over 50 countries. Over 45 million printer cartridges are sent to UK landfill sites each year*. Each cartridge can take up to 1,000 years to decompose**. Cartridge World promotes the refilling and reuse of printer cartridges as a cost-effective and environmentally-friendly alternative to sending them to landfill. *UK Cartridge Remanufacture Association, 2006 **International Imaging Technology Council, http://www.consumerchoice.info/faq.htm, October 2008. The British Touring Car Championship (BTCC) was formed in 1958 and is the UK’s most popular motor racing spectacle. Its race season comprises ten events at top circuits across the UK. It is contested by professional racing drivers in competition versions of every day road cars, giving it tremendous public appeal. Around 300,000 watch the BTCC trackside each year. www.btcc.net HiQ (part of Goodyear Dunlop) has become the BTCC's new title sponsor in 2008 in a new three-year agreement. It provides a fast-fit car care service at its 150 centres across the UK. In the next two years, that number will rise to 250 as HiQ embarks on revolutionising the fast-fit industry. It has already taken the lead by offering a unique online service www.hiqonline.co.uk for motorists to buy tyres and arrange a fitting appointment.